[00:00:00] Hey there. This is Adam and I am so excited to announce an awesome new podcast. From my friend, Alexander Nicole Stone. And it’s called life is the game. Here’s her trailer.

Alexandra Nicole Stone: Welcome to Life is a Game, hosted by yours truly, Alexandra Nicole Stone. Get ready to uncover the secrets to mastering your destiny, becoming the main character in your life, and embracing a life filled with meaning and joy. Together, we’re going to explore the journeys of incredible people who’ve hacked the hamster wheel matrix we’re all living in, taken epic risks, and gone on countless side quests to play the game of life the way they want to.

Ready? Let’s play.


Adam Baruh: Welcome to Beyond the Microphone, a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. I’m your host, Adam Baril. So, you’re probably recognizing a little bit of a different setup here. This is courtesy of Alex Sanfilippo, um, who actually has a published, uh, webpage about how to set up, how he set up, His studio lighting and all that stuff.

He’s actually, um, if you Google it, he’s got a list of products that you can buy. And so I last week moved from my corporate office, which I’ve been in for about seven years now, um, to working from home. Um, so this is going to be my new reality. Part of the reason for this is I’m moving to the Bay Area next summer and, um, didn’t really want to carry another one year lease on.

A pretty sizable office that my whole team used to be in, but it’s really just been me going there for a while now. So, so I’m working from home, um, but my guests who I’m going to [00:02:00] introduce here shortly, they, I know them through my corporate office. So I’ll introduce them momentarily. I wanted to, um, speak really quickly about a new podcast that we’re producing at EIQ Media Group.

It’s called The Mentor Files and it’s hosted by Monica Royer. She is the CEO of Monica and Andy. They’re an online e commerce baby clothing company with really cool products and just a really cool culture and the way that they’re going about it. Monica is the CEO and she is partnered with Brian Bloom.

And so Monica hired me to produce now her season three of her. Previous podcast, the mentor files in which she talks to entrepreneurs and, you know, tries to ask for real world advice as an entrepreneur, you know, for the benefit of, of entrepreneurs listening to the show, a lot of great entrepreneurs and a lot of, you know, great thinkers that have already, um, been a part of seasons one and two, [00:03:00] which I believe she did kind of put on hiatus around COVID.

So it’s been a couple of years, but. Um, she hired EIQ Media Group to produce now season three and going forward. And I just got back from a very quick trip out to Chicago. I stayed in the West loop Fulton marketplace area, which. Was incredible. I, I was, I didn’t know what to expect cause I’ve really never been to Chicago all that much and especially downtown Chicago.

And, uh, it was amazing. I had a blast. I really wish I could have had more time there, but we did an in studio recording for the mentor files of her first three guests. Um, one of which is her husband, Rob Royer, who’s an entrepreneur and also Brian, her partner in Monica and Andy. And she also, um, interviewed Andy Dunn, who is Monica’s brother and also the form, the founder and former CEO of Bonobos, the clothing company.

So he’s actually going to be coming on, um, in episode one, [00:04:00] he has a really, really compelling story, a really interesting and fascinating story through his, you know, experience, you know, running Bonobos and, and, uh, the challenges of the ups and downs, as well as. You know, what led into a diagnosis of bipolar disorder.

So it was a really fascinating and vulnerable interview. And I’m really looking to, really looking forward to producing or publishing that one. I think we’re targeting the end of September. So stay tuned for the mentor file season 3. You’ll see all the links through EIQ Media Group. So. Without further ado, I mentioned that these two ladies, um, I know through working at my corporate office, they’re pretty much the brains behind the whole operation if you ask me.

I mean, they’re definitely the smile behind the organization because they’re the ones that you see coming in and out of the office every day, always with a smile, always with an amazing attitude. And [00:05:00] surprisingly, they’ve not really known each other all that long as you see here. They’ve already decided to Um, launch a podcast together.

So today’s episode is going to be a little bit of a different format in that most of the guests that I have on, they’re already podcast hosts. Their podcasts are already established or they’ve, they’re ready to publish episode one and they’re just kind of at that starting line. Kirsten, Jordan, and Dawn Therese Posey, um, are here to talk about putting a podcast together in the very early concept stages.

So they recently decided to do a podcast. I don’t, I’m curious to find out what they’re, um, what they’re looking to do, what their, you know, niche is going to be. So without further ado, Kirsten and Dawn, welcome to Beyond the Microphone.

Kearstin Jordan: Thank you, Adam. Thank you so much for

Dawntrese Posey: having us.

Adam Baruh: All right, so let’s start off with this. You guys haven’t known each other all that long, right?

Dawntrese Posey: [00:06:00] No.

Adam Baruh: But I’ve told you time and time again, and I know other people have said it too coming through, that you guys are almost like sisters already. Just, you know, the, um, the way that you guys talk to each other, the way that you’re laughing all the time, and, and, you know, helping, you know, us, the tenants, like, really have fun.

It’s, it was fun working with you guys, and to be honest, I’m, I’m really gonna miss it, but, uh, So give, give me a little bit about that, you know, the backstory of, you know, how you guys kind of came to know each other and the first kind of formulations of, Hey, you know, this is kind of fun chatting with you.

Maybe we should do it in front of a microphone.

Kearstin Jordan: I don’t, I really, I don’t know. I think, um, well, when you work with someone for eight hours a day, uh, 40 hours a week, it’s just like you start to learn little things and you start to pick up on little things like mannerisms and, um, we’re both not from Carlsbad. I’m from Philly. She’s from [00:07:00] Chicago. Uh, so just, um, talking about our experience about, you know, living in the city and moving to, like, a suburb in California.

And then, um, just living here and being here. We share a lot of the same experiences. So, just kind of, um, grew organically in it. And as far as, like, the relationship, which I, I try to do with everyone that I meet, but this one was a bit special because it just, it was just very genuine and just, like, Um,

Dawntrese Posey: Oh,

Adam Baruh: Uh, I think Don’s, yeah, I think you, uh, that was a special moment right there.

Kearstin Jordan: and it’s just, it’s been a good time. I know since we met though, it’s been drama because we had another girl that we were talking to cause we were all kind of like gymming together and basically went through like a friend breakup with her. So like talking about the podcast, it was like, It was always, we weren’t surprised because [00:08:00] we were closer, but by default, we work together.

Yeah. So, we work together, we kinda gym together, and then we’ll probably talk after work. So by default, it was, it was a closer relationship, but we never outwardly, um, like expressed that, or had her feel left out. But anyway, we went through a friend breakup, so now it’s just the two of us, like. So just trying to even navigate that space because, um, she had a similar experience from a city, moved to a suburb in California, um, moved away from home, and things like that.

So, uh, yeah, when I think about the podcast now, it’s like, oh, that person’s supposed to be here, but our friend breakup happened, so.

Adam Baruh: Yeah. So Don, um, give me your perspective. So did you, were you kind of newer to the Carlsbad area when, when you started working in Avanti or had you been living, um, you know, in this area for a while?

Dawntrese Posey: So I’ve been living, um, local for about eight years or so.

Adam Baruh: Oh, [00:09:00] okay.

Dawntrese Posey: And funny thing, I had also been to this building before, but we did not know each other. Um, we kind of seen each other in passing. Um, but anyway, when I took this position, completely had no idea that this would happen. Um, it definitely did happen very organically.

Um, spending lots of time together, but then also I think because I liked her as a person, like, you know, you go to work and you may not like everybody you work with all the time. Um, but this dynamic was really special. Um, because it just kind of happened. It wasn’t forced. We have lots of things in common.

And two, although she is like, um, I came in, she’s my manager. She is my manager. Um. I’ve learned [00:10:00] so many things from her, also on a personal level, so I look at her also like a big sister. Um, and I’m really grateful, uh, to have met her. Cause she’s, she’s truly been like a special, you know, piece in, in, in this stage of my life, so.


Adam Baruh: yeah, I’ll concur with you on that. I mean, I, you are like, I mean, I’ve worked there in this building for seven years. There’s been a number of people that have cycled through, but no, I mean, Kirsten, like I, All the time, like I think man, she’s just like always happy and makes me feel better Like when I walk into the office and you’re there and we cross paths and just hello Like you’ve always had that really kind of optimistic Outgoing personality that I I could clearly see I mean, it’s just like it It kind of breaks down the guard a little bit because someone’s just being genuinely Nice and friendly.

And, uh, you know, sad to say, but in this day and age, I mean, it’s, you know, it’s harder to [00:11:00] find those people, I feel like. So, um, so you guys have now kind of forged this dynamic where you’re like, all right, well, let’s do a podcast or tell me a little bit about where the idea, even like who even brought it up, we should do a podcast.

And, and what about like, what were you thinking that you’d talk about?

Kearstin Jordan: Oh, I’m sorry. You can play it.

Dawntrese Posey: I was going to just say, honestly, I feel like we have lots of good conversations and we laugh often together. And my thing was, this would be kind of cool to just have people kind of just sit in and listen to our everyday conversations. Because people that walk by, they’re laughing or they’re saying, Oh, you guys are so much fun.

And so it’s just like, okay, maybe, maybe it’ll be

Kearstin Jordan: cool to, you know. Turn this into something. See, to me, it was everybody else got a microphone you must just give me one too.

Adam Baruh: Yeah.

Kearstin Jordan: Like, you not saying nothing on this whole thing. Just [00:12:00] give me the microphone.

Adam Baruh: No, I mean, that’s the cool thing about podcasting. I mean, you could talk about anything. There will be people out there that, um, want to hear what you have to say, especially if you’re, if you’re fun and you’re just energetic and you have really cool personalities. I mean, people are going to want to, you know, tune into that because it makes them, you know, they enjoy it.

It’s entertaining. They’re laughing. They’re kind of. Seeing things from your guys perspective. So what are the next steps for you guys? Like we’re going from this, you know, feeling that you wanted to do a project like this together to then putting it in action where you guys add and you know, how are you kind of working through the stages of going from concept to reality?

Kearstin Jordan: I think, and I’m so thankful for this Adam and you even inviting us here but like, life has been lifin for the both of us at the same time. So, and I know for me, I’m not really a starter, I’m a [00:13:00] finisher. So, even thinking about really starting it and where to begin is just like, that’s not my domain. So, for me to even, um, sit down and like, okay, this is what we need, this is what we’re gonna do, is just definitely outside of my, my comfort zone.

Um, but then also knowing that we both want to do something together and when life, life still create a time, sometime, whatever time, to try to make what we want to do a reality. So, because if you already are not comfortable with it, it’s so easy just not to do it and just to talk. But I don’t want to look back at a lot of things and just be like, I should have did that.

Oh, I should have did that. Yeah. I don’t want to ever do that.

Adam Baruh: Yeah. Sometimes we overthink things, right? And they, um, the planning and the details can overwhelm us and. And then push us away ultimately, [00:14:00] um, for various reasons, but I think it all comes down to fear. It’s like fear of putting yourself out there, emotional courage, um, so Kirsten, you’re the finisher. Dawn, where, where are you at?

Are you more of like, like a, like an ideas, like love to kind of design, you know, artistically like concepts and stuff like that.

Dawntrese Posey: Um, I’d say I’m definitely a creative and um, I had like very tiny experience. I started a YouTube channel a little bit ago and it was just a lot of fun, um, and I liked that. And so the idea of, okay, I know how I sound, you know, recorded, I enjoyed doing it. But then, um, at the time it was, you know, life happened, but I’m just like, I would, I would love to do something creative again.

Adam Baruh: Mm hmm.

Dawntrese Posey: Especially with her, because I know it would be just a good time, and it would be easy, so it wouldn’t

Kearstin Jordan: feel like work. And we already [00:15:00] have like a good dynamic, because, like, she is a creator, and I’m more of like an analytical, an analytical thinker. So it, like, we already have a good dynamic in a sense. Um, so it’s just, again, just sitting down, just like, okay, strong suits.

We need some improvement. Where, where are we at?

Dawntrese Posey: What do we know?

Adam Baruh: What are your expectations like getting started in podcasting? Um, like, are your expectations to have this like really finely produced, like, you know, amazingly sounding podcast? Or do you guys care about stuff like that? Where do you find yourself in the spectrum of like, you know, wanting to put out like just a super finely polished product?

Kearstin Jordan: I think when I, when I think about stuff like that, I love watching or being at the start of somebody’s like journey. So like, even with like YouTube, I remember when she couldn’t even edit. Look at it [00:16:00] now. Look at it now. So like, even with that, and again, that’s a really good question. If I enjoyed that, why wouldn’t somebody else?

Like, cause she just did it. Didn’t know how to do it, but just went ahead and just like I’m gonna figure it out. And she did.

Adam Baruh: so is are you guys thinking that like, you know topic wise it’s just much of like what you guys are running into in life So like Don, you know figuring out how to put a YouTube video up there and do the editing and stuff like that Maybe you know just kind of talking through what your experience was is that you know That’s just kind of everyday life stuff kind of the the focus of what you guys are gonna want to have the premise based around

Dawntrese Posey: Yeah, I think it’s definitely, um, everyday life, girl talk, um, things that we go through on a day to day, our interactions with people, um, the inside thoughts that we may not be able to speak about at that time, but being able to, like,

Adam Baruh: Oh, I can’t wait to hear that by the way

Kearstin Jordan: things that you [00:17:00] like. Why did,

Adam Baruh: this guy Adam he’s always walking through he just never stops

Kearstin Jordan: oh my goodness. Like that’s a lot of things, Adam, that happens on a daily, and I would truly say to the both of us, they’re just like, why? Or it, I don’t know if this is just a me thing, but I see things that I feel like I wasn’t meant to say. And I’m like, why did I just see that now?

Dawntrese Posey: Uh, yeah. So just definitely, yeah, being able to like have a creative space.

No judgment. Um, no rule, you know, just being able to just like free flow and have a good time. And

Kearstin Jordan: yeah, cause sometimes we cry, sometimes we laugh, we don’t know.

Adam Baruh: And I, so I take it, you know, with that, like, like the, you know, some, some podcasters have end goals, like they’re doing a podcast for a specific reason. Maybe it’s to monetize their business or to kind of create their own, you know, branded image of themselves, um, to put out there, like where, if you guys had to come up with, you know, any sort of a goal, is it more [00:18:00] just kind of the experience?

Are there goals? What are you, what are you guys hoping to do with the podcast?

Kearstin Jordan: I was just, okay. So to me, and this is definitely something that we can talk to you together, talk about together, but to me, it’d just be like an outlet in a way, because I am not a creative. So it’s just a way for me to kind of tap into that. And, um, I told Nortrice this and my dad actually was like, yeah, this is very much true.

I did not used to talk at all. Can’t believe it. So, um, it’s just a place where

Adam Baruh: Are

Kearstin Jordan: I was so quiet.

Adam Baruh: you talking about like up to age two months?

Kearstin Jordan: No, like, up to like, I moved to California. I think until literally 24, I was just so quiet. I

Adam Baruh: That’s really interesting. And actually I’ve spoken to quite a few people. So something that I do on beyond the microphone and I’ll have to do this in a, in a different way. Cause you guys don’t have podcasting experience yet, but, um, I always ask [00:19:00] people in closing, um, two questions on the theme of discoveries.

Like, what have you discovered about podcasting and your journey doing it? And then the final one is, you know, what have you discovered about yourselves personally through the podcasting experience? And a lot of people will say, you know, I, I was always quiet. I didn’t even know I had this voice, but you know, I’m different on the microphone and I’m playful.

And I’ve, I’ve learned this side of myself that I, I didn’t even know that was there. And I’d probably say the same thing. If somebody would have asked me three years ago, um, Hey, do you want to get into podcasting and be like, hell no. Um, but through the experience, like I’ve learned that I can actually interview that, um, I can have these, you know, conversations that are, you know, I find interesting and, and, you know, bring all these guests on to kind of share their stories.

So, you know, I guess personally, you know, it’s, it’s insightful that you, it sounds like podcasting is kind of a [00:20:00] way to. Now that you have this voice that you’re finding to really, to take that further, to amplify that. And, um, is that something that, uh, is one of your goals?

Kearstin Jordan: yeah, I, I guess what you’re saying that, yes, it is. I never I don’t know, just thought about it like that, but it’s definitely a way for me just to Dib and dab, and a little, a little bit in the creative, but not just to be in my head so much.

Adam Baruh: Mm

Kearstin Jordan: Because that, it’s a wild place in there. Need to get out of there.


Dawntrese Posey: a thousand percent agree. Um, I feel like my goal, one of my goals would be impact. Um, the same way how you, the same way that you said, um, you would, it would be an outlet for you. I think it would be the same for me, um, especially coming from just like a background space of like, sometimes when you go through traumas, you can become closed [00:21:00] and locked in.

Adam Baruh: hmm. Mm

Dawntrese Posey: And in the beauty industry, there’s this thing where I tell women, sometimes you, you just need to see yourself. Um, you may be, you know, just going throughout day to day life and handling what you have to handle and you forget to see you. But then whenever you get beautified, you get your hair done, you get your makeup done, then you’re able to see this side of you that you didn’t know existed.

And so my, um, goal would be. Kind of like that same concept, um, me being able to come out of the closing space to be more expressive, to talk more, to have something I can always go back to and others are able to tap into to listen and hear me, um, that I didn’t know maybe existed.

Adam Baruh: Yeah, that’s beautiful. I think those are great words to close on. Um, I think a lot of people get into podcasting for, for that and very similar reasons. Um, it’s really, it’s a way to grow. Um, I think that [00:22:00] wholeheartedly it’s a way to grow. Um, I think there’s a vulnerability and an authenticity, um, that I see in podcasting that is unique to podcasting.

So welcome to the podcasting community. So happy that you guys are, are doing this and that you’re, you’re taking this beautiful friendship that you’ve built together and, and seeing together where you might be able to take it like hand in hand to the next level where you guys can both. Grow through that experience.

So really looking forward to seeing your show and, you know, helping out wherever I can. Thank you guys so much for coming

Kearstin Jordan: Thank you. Thank you. Thank you. Thank you. Bye.

Adam Baruh: Bye. So thanks so much for joining Dawn and Kirsten. Um, if you guys love what we’re doing here, I’ll be on the microphone. We’d love to get a rating review. It helps people find out what we’re doing here.

Um, this was fun to, to kind of have a different episode today. Um, talking with a couple of people who are really just at that early concept, creative [00:23:00] stage, but Hey, we’ve all been there and those are stories to tell too, it’s part of the podcasting journey. So thank you all so much for listening and we’ll see you next time on beyond the microphone.

Beyond the Microphone is produced and distributed by EIQ Media Group, LLC. Elevate your emotional IQ with podcasts and content focused on entrepreneurship, overcoming adversity, stories of emotional courage, women’s health, aging, and more.