BTM S1E35 Jody Maberry

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Adam Baruh: Welcome to beyond the microphone, a podcast about podcasters and the stories of how their shows came together, grew and what they discovered along the way. I’m your host, Adam Baru. So as we do these episodes, I’d like to talk a little bit about, um, a topic related to podcasting before we get into our guest interview today.

And I wanted to talk, uh, about targeted daily engagement. Um, it’s really not a podcasting thing. It’s really a brand marketing thing. And If you’re not doing it yet, it really is a great organic way to drive your download numbers to drive your audience. And so what targeted daily engagement is, I mean, it’s exactly that the key word in that three word phrase is engagement.

And that’s key. Key because it’s not promotion. You don’t want to, uh, during the course of doing this, you don’t want to promote an [00:01:00] episode or, you know, promote your podcast. Really? It’s more, it really should be about engagement. So, you know, I’m sure all of us here listening, we’re all on Instagram. We’re all over the socials and you may get brands that engage with you.

Maybe they follow you on Instagram. Maybe they. Um, occasionally we’ll like, or follow a, um, or I’m sorry, like a photo of yours, or for example, that’s engagement and what it’s doing is it’s kind of a natural way of like, Oh, this, this new business or brand or person or whatever started following me. And you may, that may peak your interest.

Oh, who is this? Um, and you may follow, you know, that profile and, Oh, they have a business about this. That’s great. That’s cool. Like that’s actually relevant to some information I was looking for or relevant in podcasting. Um, and you know, for, for you podcasters that are listening. You don’t want to spend a whole lot of time.

I mean, you can totally go down a rabbit hole with it. You can spend as much [00:02:00] time as you want, but really the sweet spot is like 15 to 30 minutes a day. And so you got to know the places on the socials or on the internet where your audience is going to consume information. Um, similar to what. You know, your podcast is about, and you know, we’ll call those the watering holes.

And so you got to find those watering holes. Maybe they’re Facebook groups. Maybe it’s a LinkedIn hashtag group, whatever it may be. It’s on you. You know, you’re going to know your audience to find out where those watering holes are and then just engage organically, like naturally don’t pay for a VA to do this.

You should really be doing something like this on your own, where, you know, You know, you’re just looking through posts in a given group, for example, and you come across somebody who’s like, Oh, that’s, they may be interested in my podcast, which is about mental health, just making it up. Right. And so you may like their post.

You may go a [00:03:00] little step further, like, Oh, that’s really insightful that you. You know, that you commented on that. We need more and more, you know, people that are speaking about this to normalize mental health, right? It’s not promotional. You’re not saying, Hey, check out my episode. You do want to get there eventually, but that’s when it, when it becomes an exchange, if they’re responding back and there’s an exchange happening and there’s an opportunity to say like, Oh, by the way, I have this amazing episode on, you know, mental health for athletes.

And that’s what you speak about. Like. You know, I would love it if you would check out my episode, no, no strings attached, no worries if you’re busy or whatever. And so that’s what engagement looks like. We call that targeted daily engagement. And it’s, um, again, 15 to 30 minutes a day. Really great way to just organically grow your traffic.

Okay. So with that, let’s go ahead and introduce our guests here today. His name is Jody Mayberry. He’s the host of the Jody Mayberry show where with a mix of storytelling [00:04:00] lessons and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand. So Jody could probably say a little thing or two about engagement.

The Jody Mayberry show is a fantastic listen score of 38. And is ranked as a top 2 percent podcast. Jody is a former park ranger who became the happiest podcaster on earth. I love that Jody. Welcome to beyond the microphone.

Jody Maberry: Oh, thank you. Adam. You make me want to listen to myself with that introduction.

Adam Baruh: You should actually let’s. That’s an interesting point you made. I wonder how many people out there actually listen to their own episodes. Um, I know when I first got into podcasting, I would do it often and I still will often listen to some of my episodes. In fact, I will go and listen again to an episode.

I like, for example, uh, I recently relistened to episode one of beyond to the microphone with, um, [00:05:00] Molly cider. And. You know, it just, I don’t know, it was a fascinating conversation and, uh. So is that just out of curiosity, Jody, do you, do you listen to your, like some of your episodes? Do you listen to all of them?

Jody Maberry: I used to listen to every single one of them and, and now it’s, it’s not, it’s not as common. And, and it’s not because I don’t want to hear myself. It’s just more of a time thing. And I host, I know when in the introduction, we only talked about one show, the Jody Mayberry show, but I host Six or seven or eight shows.

And so it’s just a time thing. I just don’t have time to listen to, to all of them, but I used to listen to every episode at least once, sometimes three times before, before it came out. And, and that I realized that will get you over not wanting to hear your own voice pretty quick. You just get used

Adam Baruh: Oh yeah,

Jody Maberry: Yeah.

Adam Baruh: totally. [00:06:00] Um, you actually, this is, I want to stay with this a little bit and then, and then we’re going to do like a more normal introduction for you. But this is a really interesting point that you kind of just got me, you know, you sparked an interest in me. So, and this is actually something I’ve spoken about on this show.

And, and, you know, we, my audience here are podcasters. So, you know, your, your insight on this may, may be relevant to somebody listening. So when I, I used to have another podcast before I did beyond the microphone, my former podcast was called the change and I loved it. It was about mental health in the professional world, kind of inspired by the great resignation and, uh, and some stuff like that.

And it was. Very enjoyable. I loves doing it. I listened to every single episode that was part of the editing process, right? This is before I started using the script. I did have a professional sound engineer, but still I would have to listen to the episodes to give him some like places where I wanted some dialogue edits.

Um, [00:07:00] but you brought up the point about time, time management. It’s so key. And I’ve come to find and believe that time management is so critical in what we’re doing as podcasters, because got burned out with the change. I mean, I’m not going to sugarcoat it. I got burned out with the change. Did I enjoy what I was doing?

Absolutely. But I got burned out. I have a different scenario. I’ve got four kids. I run three businesses. You know, I host a podcast. And produce multiple podcasts. So I’m pretty busy, but still, you know, even with, even if I just had a regular job, I mean, just the effort to produce a single episode is, is very time consuming.

And so I was very intentional when I set out about creating beyond the microphone. How can I, how can I do this in a way that’s very, um, efficient with my time? It’s not consuming a lot of time because I want to stay in the game. I don’t want to experience pod fade and be, you know, one of the statistics It doesn’t [00:08:00] make it at the two year mark.

Um, and so time management to me is, is hugely important as you’re setting out your structure for editing, for interviewing, for researching guests, for all that stuff. And we’re going to do the formal interview or introduction here in a second. Cause I want to get into your background, but just really quickly, your, your thought, you know, if you the same thing, if you’ve ever kind of like got burned out with how much time was involved in your shows,

Jody Maberry: Yeah, it is. It is a tough one. Time management is a tough thing when you’re podcasting, especially when you have more than one show, especially when you have four kids and three businesses. I mean, I’m surprised you have a podcast at all because that, that is just a lot to deal with. And what I have found, what worked for me is just great Systems.

When I got up to two podcasts, I realized if I do two, the way I [00:09:00] did one, this is not going to last long. And so I set up systems that have now allowed me to have. Multiple shows. I think I’ve probably peaked at, at nine shows at one time, which is a bit too many, but I was able to do it because I put good systems in place.

And one of the keys of, of my systems and time management in general is to take as little as my, of my time as possible. That’s not to say, I don’t want anything to do with the shows or anything. I just know where my time is most valuable when it comes to podcasting. Which is putting my voice on a show and then later getting involved if there’s an, an issue with, with some audio or something, but I, I, even when I was doing everything, I had a system in place that I still use to this day for multiple shows and I, I [00:10:00] think that’s what really helped doing the same thing the same way.

Every time because then it’s kind of like when you come home, I don’t know if you’re the same way. I have a place where I put my car keys in my wallet. I never have to look for them because they’re always where they should be. Same thing with the systems. I never had to wonder where, where was I at with this episode of this show?

Because I do the same thing the same way every time. And then that allowed me to take care of my time. And it allowed me to take on multiple shows.

Adam Baruh: Yeah, yeah. Hugely important. Thanks for that feedback. All right. So we’ll do now the, uh, the regular introduction. Um, again, welcome. So I mentioned in the intro, uh, a former park Ranger. So share with us a little bit about your background. Um, and. Again, when I reached out to you on pod match, the thing that struck me right away was your experience as a park ranger.

Because I, I, as [00:11:00] I told you, worked for the national park service. I was stationed in the golden gate national recreation area, which covers San Francisco as well as Marin County. So I got to hike in Mount Tamalpais, well, cause I, Muir Woods more specifically, but I also volunteered around Mount Tamalpais. I was hiking the Marin headlands every day.

It was, um, definitely one of the more enjoyable jobs I’ve had. I’m curious where you were. the places where you’ve been stationed, um, and ultimately, you know, what led into the work you’re doing as a podcaster?

Jody Maberry: Well the, it was Park Rangering that led to podcasting and I, I’ll get to that. I was a park ranger here in Washington State, eight years and just, we have such a beautiful state here, so it is great. You, you would know this having. Worked for the national park service being a, a park ranger is as wonderful as you imagine it would be, unless you don’t like the outdoors, then it’s probably miserable, but I absolutely loved it.

And after [00:12:00] eight years of being a park ranger, I went back to school and got an MBA, and then I wanted to find a way to still be. Connected to parks without going back and being a park ranger. And, and I had come up with this idea called park leaders. I was probably going to start a blog or, or something like that, just to write about leadership in parks.

And, uh, a friend of mine had a podcast starved the doubts with Jared Easley. He, and. I, uh, recommended a guest for his show and he said, I will do it if you will be a co host and this was back in 2013 and I was terrible. I, I just, we took turns asking questions and when it was my turn, I would just blurt out a question.

It just was awkward, but Jared kept asking me back to be a guest co host. And [00:13:00] probably after about the third time, I realized, you know, this is the way to get connected to parks. And so I launched, I started recording in 2013 and then in 2014 launched the park leader show, which is a show I still have going today.

But also speaking of burnout, there’s probably been twice over the span of nine years of that show where I just said, I can’t. I just can’t right now. And I took like months off and then came back, but it’s still going. And, uh, that, that has just been a wonderful. Way to stay connected to parks and active in parks and just last month I spoke actually might have been this month.

I don’t you know starts to blend together, but I spoke at the National Association of State Park Directors Conference That’s where all the state park directors come together. And this is the second time I’ve been invited to speak and as [00:14:00] a former park ranger what what an honor and it’s all from Podcasting without without the podcast I will never get to get Speak at events like that.

So a couple of times a year, I’ll go and speak at, at park events. So that’s what led me into podcasting was wanting to get connected to parks. And then that led to all the other shows that, that came after.

Adam Baruh: Okay. Is the Jody Mayberry show itself, is that kind of the main one, um, or you just kind of have your hand in a number of them?

Jody Maberry: Well, I, if someone asks what, what’s your podcast, that’s the one I send people to because the park leader show is kind of niche for park Rangers, but the most popular show I work on or, or host is. Creating Disney magic. I do that show with Lee Cockrell, who ran Walt Disney World for 10 years. And that show has, has done really well.

I mean, it just blows the Jody Mayberry show away. And it we’re closing in on, [00:15:00] uh, 500. We’re at like 470 some episodes of that show and millions of downloads. And it’s just amazing way. live in a small town in the corner of the country. And, and, uh, that, that show has just taken off. So that’s, if anyone does ever happen to have heard of me, it’s typically from that show, creating Disney magic.

Adam Baruh: And how long has that show been, how long you’ve been doing that one for?

Jody Maberry: We launched that one in 2014.

Adam Baruh: Oh, okay. So, wow. You’re coming up on, yeah, almost the 10 year mark. Um, that’s a huge milestone in and of itself.

Jody Maberry: yeah, it’s getting close. Yeah. In 2014, I’ll have two 10 year anniversaries of shows. So that’s kind of fun. The park leader show and creating Disney magic both started in 2014.

Adam Baruh: Okay. I, and just knowing, you know, the evolution of the podcasting space industry, if you will, um, it’s [00:16:00] changed quite a bit. So tell us a little bit about what it was like when you first started out to what it’s like today.

Jody Maberry: gosh. Well, we’re we’re recording on Riverside, which the concept of that would have been futuristic back in 2014. I mean, it’s, it’s amazing.

Adam Baruh: even exist really before the pandemic all that much.

Jody Maberry: No, no, we, we started using zoom maybe a couple of years before the pandemic, but it wasn’t widely used. It didn’t have a whole lot of features. So most podcasting back then was on Skype.

And then other, other platforms started coming in and it used to be one of my most popular presentations when I would speak at podcast movement or other events was Skype alternatives for podcasting because Skype was

Adam Baruh: hmm. Mm hmm. Mm hmm.

Jody Maberry: we would [00:17:00] talk about other alternatives, but yeah, I used Skype quite a bit.

And, and still I hold on to some ways that I used to podcast, because as things have changed, I J I’ve always stuck with what I know, unless something. There’s a big shift and a big shift right now. I would mention two, one is platforms like this, which are fantastic. And then the other is just AI is just exploding when it comes to podcasting.

And what I like it for is one of the most labor intensive things about podcasting has always been show notes. And now you can have a program, right? Show notes for you. And then you just. tweak them a bit. And it’s, I mean, that has saved us so much time. So those, those have been wonderful, but I still, even though things have changed a lot and they’re podcasting is easier now [00:18:00] than it’s ever been, I still use the same microphone I used in 2014.

I record most of the time with an external recorder. I, I used this in 2014. So I’ve slowly migrated. Oops. I’ve slowly my, I have a standing desk and I set that on my button. Uh, I’ve slowly migrated to some of the newer, uh, softwares, like, like Riverside is in caster. I’ve started using some AI platforms, but there, I think there’s almost as much that has stayed the same.

As things have changed because what made a good episode in 2014 makes a good episode in 2023. And the, it being conversational, I mean, all those things have stayed the same. It’s just gotten a lot easier. I think it’s easier now to say, I want to start [00:19:00] a podcast and you could probably, there’s so much good information out there and so many good tools.

You could have one launched by. The end of the week, I feel like back then, at least for me, they’re probably people smarter than me that could launch one in a week back then. But my goodness, when I decided to launch a podcast, just the runway that it took to launch back then was way longer than it is now.

So I love that about podcasting now that you can decide to do one. And, and if you have the gumption, you can have the show out within a week. That’s pretty cool.

Adam Baruh: Oh, or an hour. So, um, I listened to, I mean, this is, you know, one of the, um, This is going to make me sound like an idiot, but Hey, I’m going for it. Um, really the, the, the podcast that I listened to most is a sports podcast and really it’s just a radio station and they just cut their clips and then post it into episodes.

Like literally like an hour [00:20:00] later, it’s, it’s online. These interviews they’re having. So, you know, just to be able to do that, like I think speaks to. You know, the technology and where it’s at right now. I mean, um, some people, you know, and, and there’s a wide spectrum of podcasts. I mean, you have with the change that I mentioned, it was, you know, I was actually going for high production value and very well researched interviews with scripted questions, and, um, it was less. I guess, if you will. And, um, again, probably everything that went into why it was so time consuming, but, uh, you know, this would be on the microphone and I intentionally made it out to be organic. Like I, I do have some scripted questions that I can, you know, fall back to if I need to. But, um, tell me a little bit about your kind of evolution in your, cause you mentioned there has been an evolution just from when you started to now, just in your.

interview style or the way that you’re kind of like [00:21:00] leading a guest through a conversation. Yeah.

Jody Maberry: a lot of research for every interview back then. And in some ways I still feel like that, that was the better route. Now I sometimes will rely too much on my experience because I’ve done. I’m closing in on 2000 episodes and you do that many episodes. You can, you can wing it. And there are times, hopefully the audience and the guest don’t know that I just showed up and had a conversation because I still do a little research for most episodes, but I used to do a lot of research and I had a particular method.

Where, let’s say I’m going to interview you, I would go through, there’s more social platforms now than there were then, but I would look at Facebook, I would look at Twitter, I would look at your website, maybe I’d look at [00:22:00] YouTube, see where else I could find you, maybe another podcast or two. And this whole time, this, this right here is my number one podcasting tool, a yellow legal pad.

I would do all this research on you and write down all these questions. just free flow them as they came to mind. And then I would rewrite them all. But in the order, because if you do research, you have an idea of, of what someone’s going to say when they answer more or less. And then you can put those questions in order that as the questions are answered, it Well, a story will unfold.

So you’ll get to know the character and then things are going along. And then this thing happens and then they overcome it. And then there’s a happy ending. Yeah, that’s simplified. But if you do research, you can put questions in that order. And, and so that’s how I would, I would always do it. And now I’ll go through.

And where I used to maybe put 20 [00:23:00] questions down, I would never get to all those questions, but I would have 10 to 20 questions down, you know, now maybe I’ll put three to five and just let the conversation carry the rest. So that has been an evolution in, in my style that probably has come through experience.

And there’s a, uh, just a little piece of me that misses all of the research and, and all of the. Questions that I used to come up with.

Adam Baruh: as you, as you were kind of talking through that, I was thinking about your experience as a park ranger and I don’t know what kind of park ranger you were for me. I was a biological science technician, so I wasn’t out doing the campfire storytelling stuff that really, when I think of like park rangers, that’s, that’s the stereotype that comes to mind.

Um, Was that something that you did, like the campfire storytelling and, and how much, if, if that is what you did, how much of that has kind of helped, you know, with your skills as a podcast [00:24:00] Interviewer?

Jody Maberry: It made a huge impact because I saw I was a law enforcement ranger, but we still did campfire programs, interpretive talks, interpretive walks. But prior to being a park ranger, I was a financial analyst at a commercial bank. I sat, I wore a shirt and tie, and I worked with spreadsheets all day. My job was to measure interest rate risk, which is as exciting as it sounds.

So now I’m a park ranger. And they tell me, you know, part of being a park ranger is giving an interpretive talk. I had never given an interpretive talk. I didn’t know what to do. So I just turned to this Mack Mickelson. He was like a iconic park ranger, six foot four, great shape, good looking, look great in uniform.

He had a campfire talk called The many hats of a ranger and he would put a hat on and he would tell the story of what park rangers do while Wearing that hat. I [00:25:00] thought okay mac knows what he’s doing So i’m going to just copy mac and i’m going to have My first campfire program will be called ranger pants and now I get it.

It sounds ridiculous, but at the time So I brought all these different pants and then I would talk about the work we did while we were wearing those pants About halfway through Uh, a boy about 10 years old raises his hand and I said, Oh good, a question cause I could kind of feel this isn’t going great and the kid raised his hand and I thought his quote, at least someone is interested and I called on him and he said, can I go now? It was terrible, terrible. So I said, okay, I cannot have that happen again. I have to figure out what does Mack Mickelson and all these other park rangers know that I don’t because a financial analyst should not be doing campfire [00:26:00] programs. So I have to get, I have to figure this out. And I set out to discover what interpretation is all about.

And I’m going to give you a very condensed version. And if you want to go deeper, you can ask, but there is a book interpreting our heritage by Freeman Tilden. It is like the first book ever written on interpretation. That everything else is based on. So I read that I talked to interpreters. I, I researched what, uh, what’s out there, uh, the national association of interpretation, which eventually I ended up speaking at their conference.

So that, that was pretty cool to start out so terrible and then end up speaking at their event. But I learned along the way what it takes to be a good interpreter. And, and, and there is a formula for interpretation that park rangers use. They use it at museums. They use it at zoos. If you’ve had a really good tour bus driver, he probably knew it.[00:27:00]

And then, so I took that. Which I can talk about and adapted it a little bit for to fit into business and podcasting. And I use that interpretation model on when I’m on stage, I use it for podcast episodes. It works great for solo episodes. You have to kind of twist it and adapt it for interviews, but it works great for solo episodes.

So w I think in my opinion, bombing that campfire talk. Is what led to me becoming a good podcaster, because that I just, without that, I never, if I would have done just okay, if I would have done good, I wouldn’t have been embarrassed and chase down what it takes to be a good interpreter. And now, now, interpretation, I think, is what helps me in podcasting.

Adam Baruh: Love that. And definitely I, I. Seems like that’s how I learn [00:28:00] as well. I kind of bomb something. And, um, if it’s something I’m curious and passionate about, though, I will take the time, it sounds like, like you did as well to, to learn and I like understand it’s a craft, you know, that there’s actually a craft behind it that takes.

Education and practice. And, uh, so today it sounds like you’re, you’re kind of like a brand bad ass, right? Like in marketing, working with, um, companies on their branding. It, did I get that right? Mm

Jody Maberry: Yeah. So I work with some companies at my and. In addition to that, my, the, the, my one big piece that I love doing is, is so a four former executive has a great career, 20, 30, 40 years, often at the same company, maybe spread across a couple. And now they want to come out and do what’s next. And what’s next is usually speaking, consulting, writing a book, that sort of thing.

And then that’s where [00:29:00] I come to help it. Because if you’ve got 40 years of experience. How do you even begin to narrow that down into what you should be talking about? Some of them get it right away. They know by the time they’ve left, Oh, here, here’s what I’m an expert in. Here’s what my speeches will be, but others just, just need help.

They know they want to, they’ve got all this great knowledge that can continue to help people. But what do I do with it? And, And then that’s where I come in to help shape the stories. Well, understand what stories to tell, what lessons to pull from them. So I’ll help with books and presentations and marketing and, and all of that.

So I’ve got my foot kind of in, in both helping companies and then helping individuals who usually were executives, but now they’re, they’re out doing their own thing and. I’ve been lucky enough because of my work with Lee Cockrell to, to work with a lot of [00:30:00] former Disney executives, because Lee has a, just a fantastic reputation.

So when people see the work I’ve done for him, then they’ll come to me and say, Hey, I could use a little help too.

Adam Baruh: Yeah, and I was thinking there’s a lot of connections to between a lot of the experiences that you’ve described that you’ve had. I mean, the storytelling and the podcasting and that really, I mean, what is, you know, branding and public speaking and, um, consulting. It’s kind of. All of it around storytelling, right.

And conveying a message. And, and so I was curious, is that like, what would you describe your full time job or your main, you know, source of income to be, is it through your podcasting? Is it through the consulting?

Jody Maberry: Yeah, it’s, it’s mostly through consulting. Yeah. I, I, there are podcasts that I get paid to host. So that certainly helps the bulk of what I do, though, comes from the consulting and, and that, that sort of the, the podcasting gets my name out there because [00:31:00] most of the other stuff is behind the scenes. So podcasting certainly helps because That’s how people know who I am, is, yeah, getting, getting out there and talking.

And then I get to do some great behind the scenes work.

Adam Baruh: Tell me a little bit about that behind the scenes work. I mean, do you work with other podcasters and, um, kind of go to the, the podcast, um, trade shows and stuff like that?

Jody Maberry: I, I don’t make it to all of them, but, but I, I’ve been a pod fest and podcast movement and, and especially podcast. I think I’ve only missed maybe two or three podcast movements over the years. Cause it’s, It’s although this last one in Denver, my goodness, it feels like things just like what we talked about earlier, things are changing so fast now.

I just could hardly believe it going around to the vendor tables and realizing I didn’t even know that was possible. And here they solved the problem. I didn’t even know I [00:32:00] had a little offshoot, but, but that. Um, that certainly helps, you know, going to those events and keeping, keeping up with, with what’s going on out there, because it’s even, even, uh, like Riverside, we’re recording on Riverside, the first time I ever heard about Riverside is they were at, uh, a podcast movement.

That, that’s how I found, found out about these platforms. Because like I said, I usually just work with my head down and stick to what I know. And then all of a sudden there were great platforms like Riverside and, and Zincaster. And, um, there was another one that I think came out even, even before then, but I can’t remember who it was, but yeah, just this, it, These new solutions to help make podcasting so much easier.

Are there wonderful? Well,

Adam Baruh: I get asked this, but I’m curious, um, what your take on it would be. So people have asked me, okay, so I’m kind of getting into podcasting and then [00:33:00] there’s, you know, you got pod fest, you got podcast movement. Um, you know, if somebody is going to spend the money to go to their first trade show and podcasting, is there one that you would recommend and why

Jody Maberry: I would, I would say, um, podcast movement is, is fantastic. I would, and so there, it has a little bit different focus than, than podfest. If you can afford it and you can travel there, podcast movement is wonderful. If you’re in Florida or it’s closer to home because podcast movement moves every year.

Podfest. Is always in Central Florida. Yeah. So if that’s closer, go to that because the gold of those events, yes, the speakers are great. The vendors are great, but it’s the other podcasters that you meet. So if you just pick, even if it’s a regional one, I’m pretty sure no matter where you live, there are [00:34:00] regional meetups.

If you just go to one of those and, and start meeting other podcasters, I still have. I keep in touch with regularly that I met. Podcast movement in 2015, because it, you know, you’re for the most part, what is such a great community podcasters just want to, they’ll help each other. They are, they want you to win.

If you need a connection, they’ll make it. If you need advice, they’ll give it on equipment on. interviewing, whatever you need. So the opportunity, no matter which conference you go to, the opportunity to just connect with other podcasters. For me, that’s what it’s about. So yes, go to the big one. If you can.

Podcast movement being the big one. There’s thousands of people there. You’ll meet almost anyone you want to meet. Yeah. Go to that if you can. And if you can’t find, find a regional one that [00:35:00] there’s what regional meetups in Tampa, Nashville and Philadelphia, wherever, just go to one of those. And I, it will be a start in the right direction.

Adam Baruh: I completely agree with that. That was, I’ve only been to pod fest. I had a booth, um, to represent pod task, um, at pod fat pod fest last year. And I, you know, I thought I was going out there to kind of work, work my booth. And, um, maybe I’d try to meet, I did the grow, the show accelerator program. So, you know, there was a little community there and I thought, oh, okay, well maybe I’ll meet up with somebody, have a glass of wine or whatever.

And I ended up hooking up with, and here we go. Shout outs to Adam Marino. Braxton Curtis, Paulette Arado. And, um, there were others too, and I’m going to completely, um, screw it up, um, miss their names. But anyway, totally agree with your point, like getting connected to this little community and we were all part of the grow, the show accelerator program.

And just happened to meet [00:36:00] up the first night. And then we met up like literally every night after that. And it was just hanging out with this little crew. I came back and I told my wife, I’m like the funnest part about the whole thing was this. Fun little crew that I ended up hanging out with. So, uh, completely agree with everything you said, the community, the collaboration, how helpful podcasters are, um, to want to look, this is not a competitive landscape.

There’s. Going to be an audience for anybody. Um, so, you know, why not help your fellow podcaster? And ultimately that’s kind of why I wanted to create beyond the microphone. So as we come to a wrap here today, I always ask the same two questions in closing to my guests. Um, there are, these two questions are on the theme of discoveries.

The first is. And since you’ve been at this for 2014, I know you probably spoke a lot about some of, some of the evolution already, but, you know, looking back now, what discoveries have you made just about podcasting since you started [00:37:00] doing it? Um, that, that perhaps are, you know, discoveries that you just weren’t aware of, maybe community, maybe the collaboration that you spoke of what, what would you say those discoveries would be for yourself?

Jody Maberry: Well, I’m going to purposely go a different direction on this answer. I am not an equipment guy. I am not a tech guy at all. That’s why I still use the same microphone I bought in 2014. And I’m going to be contrary to what some people might say. I know some podcasters that say you need to be in a studio.

You need to have expensive microphones, all of this. Uh, if I had it within reach, I would show you, I have started doing some podcasting. outdoors and I would show you the equipment that I use and it, I have found that people are okay with it. That the sounds of being outdoors, they don’t mind. And, [00:38:00] and the equipment that, that now it used to, used to, if you were going to record outdoors, you used to have to carry a lot of stuff with you.

And now I have a box like that big. that has two little microphones that you clip on your shirt. That’s it. And for me, that opened up a lot of things. I used to always travel with a podcast studio that I got into a bag about that big. And, and now I travel with this little box. That has the two microphones in it.

And I used to always stick to what I knew and not try any new equipment. Cause I’m like, this works. It’s inexpensive. That’s all I need. But I’ve got to tell you, discovering some new equipment and what’s out there have really changed options. I just last week recorded. An episode of the Jody Mayberry show sitting at the side of a trail in Bryce Canyon National Park, and I opened up the microphone box.

We clipped one on. [00:39:00] We talked for like 15 minutes. That was, that was all it took it. So I think that is it. If you can discover some of the options that are out there to allow you to be more mobile, it really opens up possibilities of what’s possible with podcasting.

Adam Baruh: I love that. Okay. So I’m going to ask you offline if you could provide the list of your mobile podcasting kit, um, and we’ll publish that with the show notes, um, for anybody that, that is interested and, and, um, they like doing that. And, uh, again, echo what you’re saying, because, um, I, with my last podcast was very like, again, high production value.

And now I record at home. I got a dog. I think she was actually barking in the beginning of the episode. I got a cat. Kid. I’m surprised he hasn’t knocked on the door. He’s almost four. And so that’s, he just likes to come in here and hang out with me, but, uh, I don’t care so much anymore because I like originality and realness to come through.

And I think most people that’s kind of, [00:40:00] they, it’s, it’s really comes down to authenticity and that’s a vibe that people are going to connect with. And so I liked that you said that. All right. Final question. Again, on the theme of discoveries. What discoveries have you made about yourself personally through your podcasting journey?

Jody Maberry: Oh, that is easily my favorite thing about podcasting. I can give you a list of 100 reasons why you should start a podcast. And every time number one will be that there is something special that happens when you have to show up every week with something to say, because you get so good at understanding who you are, what you believe what you offer, if you have to talk about it constantly.

And you have to take a stand on something because if you’re going to record every single week, you, it’s hard to, to not take a solid stance on something and say, this is who I am. This is what I believe. This [00:41:00] is what I offer. It is my favorite thing about podcasting. And I’m positive that because of podcasting, you could put me in a room in front of a hundred people.

Hold out a hat with a hundred topics in it and I could draw a topic out and then talk for 30 minutes and it’s all because of podcasting. I mean, I couldn’t have done that when I was a financial analyst when I was a park ranger. Yeah, there might have been some topics. Related to the park or plants or birds I could have talked about, but talking every single week, I just feel like, gosh, I could, I could talk about anything.

And even if it’s a topic I’d know nothing about, I could talk for 30 minutes about. Uh, what I don’t know about it, and this is how I could learn about it. And it’s just wonderful. That is the best reason to start podcasting. Even if no one, but your mother listens to a podcast, if you do a [00:42:00] hundred weeks in a row, you are going to be so much better off than you were before you started your show.

Adam Baruh: I couldn’t agree more. That’s beautifully said. Thank you, Jody, for coming on Beyond the Microphone and being my guest here today. It’s been an honor and it’s been fun to get to know you here today. So thank you so much.

Jody Maberry: Yeah. Thank you so much, Adam.

Adam Baruh: Jody Mayberry is a former park ranger who’s become the happiest podcaster on earth. I’m going to stop there because that’s a little bit of a alignment with the Disney thing. So I love that you do that, but, uh, all right. He hosts the Jody Mayberry show and others, and we’ll have all the links in the show notes where he uses a park rangers gift for storytelling to help people and businesses find the right words and stories to give clarity to their message.

He works for executives from Disney. Morgan James Publishing, Great Escape Publishing, and other spectacular brands. Beyond the microphone is sponsored by PodTask. Whether you’re just starting out in podcasting, or you’ve been at this a [00:43:00] while and are looking to save time so you can create amazing content for your listeners, go check out PodTask, a podcast management and marketing platform designed by podcasters for podcasters.

With PodTask’s automated workflow and AI based marketing tools, you’ll save time and sanity. And be better equipped to grow your podcasts. And please, if you’re enjoying Beyond the Microphone, we would love it so much if you would leave us a nice rating or a review on Apple podcasts, as well as on our YouTube channel.

So go check that out. All the links again are in our episode show notes and thank you all for listening. We’ll see you next time on Beyond the Microphone.

EIQ Media: Beyond the Microphone is produced and distributed by EIQ Media Group, LLC. Elevate your emotional IQ with podcasts and content focused on entrepreneurship, overcoming adversity, stories of emotional courage, women’s health, aging, and more. [00:44:00]