Adam Baruh: Welcome to Beyond the Microphone, a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. I’m your host, Adam Barou. So as we get into our interview here today, um, I’d like to talk a little bit specifically about Descript and how much it has been a game changer for me as a podcast producer managing four podcasts, um, prior to using this platform.

Um, I had my brother in law who’s a professional musician. He was doing my sound engineering. and producing amazing sounding episodes. Um, you know, it was, he would inject background music and everything sounded amazing, like super high production value. Um, but you know, I, I wanted to pay him a fair, you know, compensation for the work he was doing and it was [00:01:00] fairly expensive.

So, you know, over time. I kind of felt like it wasn’t going to be entirely sustainable. Um, and then we, we found out about Descript, you know, some other things that we were doing to, um, the process was very manual and working with my brother in law. So, you know, besides myself and my podcast. You know, the other hosts of the other podcasts, you know, one of the first things that we like to receive is like kind of like a rough cut track so we can hear it and we can maybe go back to the sound engineer and say, Hey, can you fix this section?

Can you cut out this section? Can you, um, stop me saying, you know, you know, you know, like 5 million times. And it was very manual and very time consuming. Right. And so. So we found out about Descript and even when I got started with Descript, it was a little, there was a little bit of a learning curve, but I had the great fortune of hooking up with Braxton Curtis, who we actually have a video that Braxton led [00:02:00] a tutorial on Descript and that really opened the door for me on Descript.

I felt very comfortable working in Descript and kind of seeing what his flow was. And, um, first off, from a money perspective, a lot more affordable than what I was, um, paying before. Um, but, you know, it’s, You, you basically like take your raw files, whether it’s video, if you do audio only, but you just drag those into Descript and you tell Descript to transcribe it.

It’s going to create the whole transcription and it’s also your team members can be, can have their own accounts and be in there collaborating. So no longer do we have to send these rough cut MP3 files around and then listen to the whole episode. We can just go right into the script and review everything in the transcript.

We can actually use their AI features to take out all of our you knows and ums and ahs if we choose to do that. I actually prefer to keep all that stuff in because I like the organic, um, way that it flows, but that’s just me. But, uh, [00:03:00] it’s, it’s been an absolute game changer. It’s got a feature called studio sound, which does, you know, first of all, we do record, um, on professional mics.

Our guest here today, I see that she’s on a Shure mic, um, as am I. And so, you know, we, we do have great sounding audio, you know, just what we capture raw, but the studio sound feature does even clean that up even more. Sometimes a guest will come on to. To my podcast or the other podcasts. And, you know, on the, on how I made it through that I produce, you know, those aren’t podcasters that are being interviewed.

So they usually have their air pods or whatever. The studio sound makes it like beautifully sounding and layering everything together. And then having, having the ability to use different compositions. So you can have your main composition, but then you can create. Little one off compositions from that to create your like audiograms or your tick tock reels and stuff like that So it’s been an absolute game changer both from a financial perspective.

I think it’s allowing us to produce better [00:04:00] quality But more like, you know, the main thing that it’s done for me is take about 90 percent of the time involved in podcast production and Relieve that back to us. So it’s been an absolute game changer. Go check it out. We do have, if you go to podtask. com and go to the resources link, there is a link to Descript there.

We’d love for you guys, if you are interested in signing up to use that link, because we get a nice little commission as an affiliate partner of Descript. So go check it out. I love it. Hope you guys like it too. All right. So let’s introduce our guest here today. It’s Sarah Locey, co host with Larry Roberts of the podcast Branded, where each week, Larry and Sarah provide practical strategies and insights to help you enhance your personal brand, extend your reach, and generate engaged leads.

They share their combined wealth of knowledge and experience in brand building, marketing, and entrepreneurship. To deliver actionable advice, you can implement right away. Branded has a [00:05:00] great listen score of 27 and is ranked as a top 10 percent podcast. Sarah, welcome to Beyond the Microphone.

Sara Lohse: Thanks so much for having me.

Adam Baruh: I’m super thrilled that you’re here.

We were talking a little bit, um, before I hit the record button. And I, I stopped us because I wanted to capture this in, in the recorded interview. But let’s start with this. Um, we were talking specifically about Alex Sanfilippo and just, you know, how collaborative and, and, um, you know, the work he does to educate podcasters and, and really what struck me that you said, and I, I couldn’t agree more is how sharing and collaborative.

Um, and partnering this community is this podcasting community, tell me a little bit about, um, your, your thoughts on that and then, and then we’ll kind of, you know, get into the main, you know, how you got into podcasting and all that. But I wanted to start with because I was just really, I couldn’t agree [00:06:00] more on that concept of how amazing and collaborative this space is.

Sara Lohse: Yeah, that’s been something that has been really amazing for me to see, especially I came into this industry out of the finance industry and finance is a lot more competitive, almost cutthroat, and it’s just such a different world. And I love it because it’s so much more aligned with how I like to run my business, how I like to live my life.

But one of the first times I really saw it. I was at one of the conferences. I think it was pod fest, maybe podcast movement. And someone prior to the event had reached out to me on LinkedIn and they found me because we do similar things. We were helping, uh, entrepreneurs with podcast guesting. We were podcast guest coaches and.

I was like, Oh God, he’s going to want, like, he’s probably, he’s going to want to put me out of business. He’s probably going to tell me I’m doing everything wrong. And we ended up meeting in person at this [00:07:00] event. And he asks if I would sit down, um, it was just a, a scheduled lunch in one of the rooms. And he’s like, Oh, would you sit with me?

Like, let’s talk. We ended up spending the whole time talking about how we structure what we do and our business processes and everything and picking out holes that the other one could fill. So it was like, we both do the coaching aspect of podcast guesting, but I actually help with creating lead generation magnets and all of that.

He’s like, well, I don’t do that. Could I send my clients to you and you handle that and then send them back? So, even though technically he was my competition, we’re just figuring out how we can partner so that both of us can work with, like, the audience that we serve. So, anytime someone comes to me with, oh, we do the same thing, my first thought now is always, okay, but how do we do it differently?

And how can we fill gaps for each other?

Adam Baruh: Yeah. And I, I would imagine even between us, there’s a lot of [00:08:00] like cross similarities cause I, you know, I have this agency called EIQ media group, um, that we produce podcasts through and you know, same deal. Like it sounds like you kind of are in that space as well. The education space for podcasters really just, you know, working to enable each other.

Like, what would we even be competitive around? I mean, you know, people that are into listening to podcasts, there’s, there’s a connection made, right? Like, to that podcast. And it’s more of an emotional connection, to be honest. Like, I love, um, The Moth. And I feel emotionally invested in listening to that because I love storytelling podcasts.

It doesn’t, you know, in the traditional, I guess competition space. It’s like, what are, what are we competing for? Like ears and time. Um, people are going to just gravitate towards connections. Like not everybody may be into the moth. [00:09:00] Some people may like other podcasts around whatever topic, true crime or whatever.

Um, but you know, every, every person has their own individual way that they connect emotionally to these podcasts. And so I think if you kind of understand that. Then the whole idea of competition just kind of goes away and we’re not going to all be good at everything. Like I will tell you, like I’m already interested in speaking with you after this about how you might be able to help us on the marketing side of things with my production company.

I think we do a good job, but I’m sure there’s more to learn. And it’s, you know, interesting to me to find out what other people are doing that’s working, that we can, you know, and how I’m going to be able to help you because really elevating us all to, to, to make this, you know, platform podcasting, um, really, you know, more embraced as such a trusted platform that people can go find amazing content in, right?

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Sara Lohse: Yeah, when I launched my company, like I said, I came out of the finance space and I was producing a financial literacy podcast and that’s how I fell into podcasting but as a producer I was bringing like having guests on that didn’t do a great job and I either didn’t want to release the episode I didn’t release the episode or I was just like mmm I have nothing else I can release I kind of have to or I was sending my host to go guest on other shows and the host didn’t do a great job.

So I was seeing kind of where people were struggling. And when I launched my company, I did it almost as a favor to other podcast producers, because if I can [00:12:00] help. create better guests and even create better hosts, then that will improve the industry overall, because it’s all intertwined. So and if I can teach one person how to do something better, and then they teach it to somebody else, and then they teach it to somebody else, it has this whole butterfly effect.

And then everyone can put out a little bit better of their content. And that’s not a competition for me that is like Things are being done better. Rising Tides, Raise All Ships, whatever it is that they say, the super cliche thing. But that’s like what I wanted to do was just get everybody to be doing something a little bit better so that we’re all serving the same audience.

It’s just people. And if people are going to listen to us, we should be giving them as best of content as we possibly can. So I’d rather help improve all of that content than I put out really great content and you guys just fend for yourselves.

Adam Baruh: totally. I, and that’s an interesting space. I haven’t [00:13:00] really kind of heard about. Guest coaching. So I want, we’re going to get into that. And I want to, I want to know more about that. Um, but let’s kind of go back a little bit. And you talked about a little bit of how you got into podcasting. Um, I’m going to read what I pulled from your profile and pod match.

Cause I think this is pretty fascinating in 2021. I accidentally got booked as a guest on the acclaimed financial podcast, stacking Benjamins, not to share my insights and wisdom about money, But to tell a story about a really bad tattoo, somehow the way I was guided to tell the story made me see the value in it.

And now I share it openly on podcasts and stages across the country as proof that even stories that seem trite can be invaluable when told well. So I’m really curious about that. And I’d love to give you the platform here to tell that story.

Sara Lohse: Oh, goodness. I really got to take that off my profile. So what’s the rating of this [00:14:00] show?

Adam Baruh: Uh, The rating, you can speak, you can speak anything here. This is, the rating is whatever you want it to be.

Sara Lohse: in the FinCon community, which is a financial marketing media conference, I am known as the girl with the penis tattoo.

Adam Baruh: Okay. Oh

Sara Lohse: I went on a solo trip to Ireland when I was 21 or 22 and I asked for an airplane tattoo to commemorate this big adventure I went on.

It did not look like an airplane. It looked like a penis. So, I was at Podcast Movement, uh, in Nashville in, I think, like, 20, 21 and Joe Salcihai of Sacking Benjamins was there, and I was in the finance space, the host of the show I was producing was finance, and I wanted to get him on Joe’s show, so I casually stalked him for [00:15:00] three days, and I, like, when I say stalked, I don’t just mean like, oh, look, there he is, let me talk to him, like, I stood at a cocktail table hiding behind a book I pretended to read, like, I, I Should have gotten a restraining order against me.

It was that bad. But I finally find him and i’m able to talk to him and I think I yelled at him on accident instead. I’m just like josie. Hi if I don’t get my host on your show I will be fired and Instead of calling security, uh, he sits down with me to have a conversation about how to get my host on his show.

And after I pitch this, like, he’s a finance expert, financial planner, he has all of these designations, like, XYZ after his name, um, can he be on your show? I don’t, like, I don’t need an expert. I want someone with a cool story. So I think I, like, had a stroke or something, because what I said next was, do you want to hear about the [00:16:00] time I got a tattoo of a penis while I was in Ireland? And I don’t think anyone would say no to that. But what I didn’t expect was for him to say, okay, you’re on the show.

Adam Baruh: right then and there.

Sara Lohse: Mm hmm.

Adam Baruh: Love it.

Sara Lohse: So I end up going on, it’s the first time I ever guested on a podcast, too. And, of course, I started small with one of the biggest finance shows in the world. And I was like, this is always just been a story that I would tell at a bar or like just a little haha.

I made mistakes, but he had me tell this story in a way that highlighted the impact that trip actually had on my life. Which it was like a journey of self discovery. It was me finding my confidence and going across the world by myself and being able to be self sufficient. And, um, I came back very dissatisfied with the kind of dead end job I was at, the dead end [00:17:00] relationship I was in.

And I ended up just Quitting my job, packing up, leaving, moving to Texas. I, uh, doubled my salary within, like, a couple months, and just so many good things started happening because I started, I just became more brave and more willing to take chances because I never would have thought I could go across the world by myself, not know anybody, not know anything, and still manage to be okay, and have an amazing trip, meet new people, make new connections.

Some of them I still talk to. And that is how he had me tell that story. And when I listened back to it, I was like, wow, this is actually, like, a really great experience that I didn’t even appreciate. So that was how things started to change in my mind. And I realized that a lot of us, when we say, Like, well, I don’t really have a story.

It’s because we don’t understand the kind of stories that are worth telling. [00:18:00] And stories don’t have to be traumatic or dramatic or sensational to have value. You just have to tell them in a way that really highlights. What was happening and in your life and the changes and the experiences because the connections that we make all come down to those shared experiences.

So when we tell the little stories that just like everyday successes and failures that we go through, they’re going to relate with so many more people than our big triumphant stories that are newsworthy.

Adam Baruh: 100%. Like, what’s resonating for me right now, just hearing you talk about that, is the word authenticity. Right? And so, yeah, like. And that’s probably something I struggled with as well, you know, um, Back, former Adam, um, would, would fall into this, you know, pattern of thinking like, You know, I’m, I’m not that special, I don’t have these, like, amazing experiences, I, you [00:19:00] know, I’ve never, like, sky dove out of an airplane into, you know, a stadium or whatever, like,

Sara Lohse: Oh, I have.

Adam Baruh: awesome.

Sara Lohse: I’ve not.

Adam Baruh: Okay, I know someone that has, but anyway, um, You know, it’s, you don’t have to have these grandiose stories. Like what you said, people are looking for the shared experience. They’re looking for that authenticity. They’re looking for relatability and connection. And that, that’s like a human thing. That’s like the human connection thing.

And, um, I want to touch on, I’m taking like copious notes here. I want to touch on a number of things that you’re saying. But, you know, Something that I’ve spoken about with others, and I find it just really, really fascinating is I think during the pandemic, you know, we lost this face to face connection, but I think podcasting really took off then because people were finding and they’re able to make human connections.

Even if you’re just listening, you’re listening to. I’m going to go back to the moth again. You’re [00:20:00] listening to somebody sharing their own experience on a stage, but you’re just there as a listener with headphones on, but you’re able to make this human connection. No, it’s not the same as in person, but it feel like it came close and it got us through the pandemic in a way.

Right. Um, you know, tell me, you know, just high level podcasting and this idea of human connection in this age where perhaps. With so many remote workers and just these diminished opportunities for face to face human connection, where does podcasting fit in there for you? Mm

Sara Lohse: is so unique as a media, and it really is a driver of that connection, and I’m, I don’t know the actual neuroscience or psychology behind it, but when you have a conversation that you’re just listening to in your headphones, It almost feels like you’re part of it and then [00:21:00] compare that to if you’re watching a video of it.

I mean podcasting has become very heavily video, but I think the audio only aspect of it is still what’s driving it. But if you’re watching a video of people having a conversation, it’s very clearly the conversation is between them. But when it’s just in your headphones, you can’t see anything. It’s almost like you’re listening into this conversation that you’re a part of and it makes you feel that connection.

And then at the same time, podcasts are not, yes, they’re used educationally, but they’re not reliant on like data and statistics as much as some other type, like. Publishing, a lot of people do rely on that information, but with podcasts, the way we, or at least the way we should be explaining the information and teaching that the subjects is through stories.

So those stories are what’s going to drive that connection. And I don’t, like, I [00:22:00] can’t think of any other media that really does that, and in a way that’s so accessible, anybody can have a podcast. All you need is a decent microphone. And. Even, even with that, people are really quick to forgive bad audio quality if the content is good, but not everyone can have a Superbowl commercial.

Not everyone can have a published book. Like there’s so many other types of media that are way less accessible and doesn’t have the same level of impact.

Adam Baruh: I imagine, you know, so with your podcast branded, um, and around the idea of branding in general, um, that this storytelling and this authenticity, like, flows right into how you perceive branding. So tell us a little bit about your podcast branded and how, how it kind of supports this big picture, like everything that you’re saying about the storytelling, the intimacy, the emotional connection.

Sara Lohse: Yeah. Our [00:23:00] podcast is all about personal branding, but even thought leadership and content creation as a whole and how we can. Put our personal brands out into the world. And so we talk about podcasting and we talk about publishing and blogging, like all of the different areas of content creation, but it all does come back to that authenticity.

And we probably say that word three or four times in every episode and people are probably really tired of hearing it, but it’s so true because. You can hear bullshit. If you’re putting out this personal brand that is just some fake persona, people will see through it. Even if it’s just on audio, they’ll hear that that’s just not real.

It’s actually something that you can really pick up on pretty easily, so you have to be yourself. I’m actually putting a book out pretty soon, it’s in editing right now, but that’s all about storytelling and how we find those stories that can make us thought leaders, and that can drive those connections.

[00:24:00] Because if I were to sit here and just read facts from a textbook, you might learn something, but that’s not engaging. That’s not compelling. That’s not going to make you want to listen. But if I can tell you a story and just weave in this really valuable information, you’re going to learn something, but you’re also going to get to know who I am.

And you’re going to start that know, like, trust process that is so important in personal branding and marketing and sales in whatever it is you’re trying to do,

Adam Baruh: Yeah, and I want to, so I’m going to go back to the travel story, um, because as you were talking about that, and this kind of relates to, you know, what we’re talking about now with the authenticity and the kind of vulnerability is this idea of emotional courage. And so as you were describing your story to Ireland and you were, you were young and I’ll share with you like I didn’t have my first.

Kind of solo trip, um, and to Europe specifically until I was 38 years old, which is, uh, you know, for my brother’s wedding. Um, and I had a very [00:25:00] similar experience. So, you know, in hearing your story, yeah, like I wrote down the words emotional courage. And I think that relates to so many things. Getting into podcasting, getting into being a thought leader, getting into, you know, public speaking and stuff like that.

It all takes emotional courage. And so talk to me a little bit about this trip in particular and because they trips like that do change us. I mean, you came back and you quit a job and you, you know, for me, um, when I went to Europe, it was right after I got divorced from my ex wife and I had never had. I really, because I had kids when I was young, I mean, I never really had any kind of adult Adam experiences like individually on my own without being a provider.

Right. And this was my first one and it fundamentally changed me and I came back a different person and, and a totally different perspective. So I’d love for you to just share more about just [00:26:00] that, that idea around emotional courage and how it kind of plays into all of this that

Sara Lohse: It’s really funny that you bring that up because I left out the piece that really ties in the most with that, which was originally the trip that I booked was for Greece and it was not just for me. It was me and my then boyfriend and it was the trip that we were going to take to get engaged. Um, I’m still not sure if you knew we were going to get engaged, but if you take me to Greece and you don’t propose, that’s, we’re done.

Um, but it was a really bad relationship and we ended up, I made the decision to step away from that relationship. After I booked the trip, but before we took it and I had just this trip booked and deposits paid and all of this and I’m just like, okay, now what? And I had spent so long feeling super dependent on somebody else.

And I never wanted to stay in Maryland, which is where I was living, [00:27:00] but that’s where he was and that’s where he worked and I can’t just leave because he’s here. So I felt really tied to this one place and just really just dependent on. Like where somebody else was and what they were doing. So being able to just say, okay, I’m just going to pick a place that I’ve always wanted to go to and I’m going to just go by myself.

And it was such a kind of freeing. Experience in ways that I never thought like I was terrified to go. And of course, before I go, everyone is reciting the plot of Taken and like, you gotta be careful. I’m like, that’s why I chose Ireland. Like everything’s fine. If anything, I’m going to like trip over a beer bottle like I will be okay, and there’s no language barrier.

Everything’s fine, but I really was scared. And it was a fear of just being completely alone because it wasn’t something I’d really done before and then I’m [00:28:00] standing in the middle of a city I’ve never been in with people I’ve never met and I feel that feeling of being alone, but it didn’t scare me like it was actually comforting and That was the moment that I realized, okay, I can do things like this.

Like, I can do things that scare me. So I got the tattoo. I came home and covered it up 30 days later. And, but then I packed up and left and moved to a state I had never been to with no, like, never met anyone there just because I wanted something different. Like, Maryland held a lot of bad memories for me.

So I just wanted a change and People thought I was crazy for just packing up and leaving, going across the country, but I knew I would be okay by myself no matter what because I’d already done things like that and lived the fear and made it through.

Adam Baruh: Yeah. And, and it is scary. I mean, even for me, like I [00:29:00] said, I was 38 years old and I went to Europe for my brother’s wedding, and this was probably two months after I split with my ex. And so, a really, really emotional time, a really vulnerable time for me. Um, a scary time and. You know, so at the wedding, I was there in a group with like, you know, 20 of my other family members.

I never got to have a single moment alone. And I had my, my kids who are now older at the time. So, you know, I did, you know, kind of care for them and stuff like that. And the interesting thing is I had booked for my ex wife to also come to the wedding, right? We didn’t know that we would end up splitting a couple months before the wedding.

So I had this ticket paid for. I’m like, what am I going to do with it? And when I came back from the wedding, kind of, I had that travel itch now a little bit. I just wanted to see more. And so I booked a trip using that credit that I had to go to, I started in Barcelona and [00:30:00] did a few days there. And then went to Florence, Italy, and then to Rome, where I did connect with my little brother in Rome.

And that was a blast, but it really unlocked. So much for me. I highly recommend, you know, if for people that haven’t really taken those sorts of trips before, do it and and perhaps do it alone. Um, because There’s so much opportunity for self exploration and growth there that is so, it’s just hard to get that if you’re with somebody else.

Now I like taking trips with other people too because then you, then you have kind of the shared experience with like your best friend or a loved one, right? And so that’s cool too, but, um, you know, where there’s these opportunities to really, really just get completely out of your comfort zone. Um, and.

You know, explore the inner workings like. You know, you find [00:31:00] opportunities like, well, so what are some of my belief systems and, and perhaps which of those are completely ridiculous that I’ve subscribed to my whole life, right? And, you know, these types of trips are ways to explore that. So segueing into your podcast, you know, getting into starting your, your own first podcast, um, which did I, did I get this correctly that that came after your guest appearance on Stacking Benjamins?

Sara Lohse: Oh yeah. When I was on Stacking Benjamins, I was still working for the financial firm. Um, I just actually resigned at the end of last year and launched my company in January of this year. And me and Larry launched Branded in June.

Adam Baruh: Okay. Yeah. So, so

Sara Lohse: pretty recent,

Adam Baruh: let’s stick with that because let’s, let’s kind of segue into the courage it took, you know, in doing that even because for, for so many, for most of us really that get into podcasting it, um, you know, there’s, there’s [00:32:00] a story behind it. There’s perhaps, um, a period of like self exploration or growth and, and, you know, for myself, I mean, you know, coming from like an it consulting world, Um, I could never have imagined myself being in the podcasting space.

It took a lot of emotional courage. It took a lot of vulnerability. And I imagine that you have a lot of those, you know, shared experiences there.

Sara Lohse: definitely, and I, a lot of people don’t know this, well they probably do now because I talk about it, but I’m actually really introverted. And I go to so many of these conferences and I have this like, persona that comes out that is very bubbly and outgoing and extroverted. And it’s authentic because I don’t do it on purpose.

It’s just the piece of my personality that comes out at these events. But then I get home and I’m really quiet. So when people ask me like, Oh, you have a podcast, you must be like really extrovert and love to talk to people. It’s not really true, but podcasting [00:33:00] actually makes it easy. I, Larry and I just.

Literally an hour ago, we were doing an episode about this, about how with podcasting, really, I’m just talking to you right now. Like, it’s actually a very controlled environment. So, if I say something that I didn’t mean to say, I can edit it out, and it’s Kind of a way to ease into some more public, um, like thought leadership approaches, like podcasting can be almost a gateway drug to things like public speaking, because it gets you used to speaking into a mic, used to sharing your ideas, but in a way that is very controlled.

So it’s actually been really helpful for me. The first times I was on podcasts. I was probably a terrible guest, and I’m so sorry to those shows that let me on before I was ready. Um, but now it’s something that I’m comfortable doing and I’m confident doing because I’ve just done it so much. And now I do speak on stages at conferences all over the country, and [00:34:00] that I’m still getting used to, and I’m still getting comfortable with, but I don’t think I ever would have been able to do that if it hadn’t been for environments like this that let me just practice speaking. Because it’s different than when you’re just like talking to someone just on the couch, like talking into a microphone, having a camera in front of you, knowing more people are going to hear this. It has that added pressure, but less so than anything that’s live.

Adam Baruh: agree with that. And, you know, for me, I think what’s interesting, so I actually started working from home only maybe like a month and a half ago. I had this corporate office and I, you know, before the pandemic, my whole team would go there, but I had maintained that up until I think the end of September is when the lease expired on that.

So working from home’s a new thing for me. And, you know, one of the things I was really concerned about was kind of like isolation, like just being in my house all day. Like, yeah, my wife’s around sometimes, but just, it can feel isolating and you can feel, [00:35:00] you know, just kind of locked in. But like I’m really You know, happy to be in the space and podcasting and having conversations like this with people like you because it does give me like a feeling of I’m still able to have these connections that I’m making, even though, you know, yeah, I’m not getting out there and like meeting new people face to face as much as I used to, but, uh, I think podcasting is cool in that it’s, it’s really, you know, providing this thing that I need.

Um, like you, I’m, I’m also, you know, You know, probably introverted, but I think I’m maybe half and half. I, I kind of, I like also, yeah, whatever you want to call it. I, I kind of like that side of it too, but I can only take so much of the extrovertedness before it completely just sucks all my energy. Um, but as we come to a wrap here today, and again, thank you so much for coming on.

This has been. Super fascinating conversation. I’m really happy to have had the opportunity to get to know you here today. But as we come to a close, um, I always, [00:36:00] I always wrap up with two questions on the theme of discoveries. And the first question on that theme is, and you know, you probably spoke on many of these, you know, ideas here today already, but.

How has, or what discoveries have you made just about podcasting, the podcasting space since, and I know you’ve only been doing it a short time as a host, but you’ve been doing it a little longer as a guest, but you know, what discoveries have you made just about the podcasting space that perhaps you weren’t aware of before you got into it?

Sara Lohse: Yeah, there’s so many things that I can think of. I mean, one is just how much of a community it is. Um, I never, with podcasts being something you usually just record in a closet in your house, it doesn’t seem like something that would really lend itself to such a community. But the other part of it is how much It leads into a marketing plan, so I’ve really been focusing it on, like, on the business side of it, and [00:37:00] I launch branded podcasts for businesses, and so I’ve learned that it’s really powerful for marketing, but also how specifically and strategically you have to do it for that to be successful and for that to not come off like advertising.

Adam Baruh: I think I’ve had a lot of those same insights as well, totally. Um, final question again on the theme of discoveries. More kind of self reflection. Um, you know, what discoveries have you made about yourself personally that you weren’t aware of about yourself before you got into podcasting?

Sara Lohse: Probably that my stories are worth telling. And that’s the first thing I learned the first time I ever spoke into a mic on a podcast. So I’ve already thanked Joe Salsihai so many times for this, but he really did show me that everybody has a story. It doesn’t matter how small and somebody out there [00:38:00] needs to hear it.

And even if the impact that your story has is just making somebody laugh on a bad day, like your story has an impact. So you’ll never know unless you tell it.

Adam Baruh: I love it. Those are amazing words to close with today. Um, but I wanted to give you a chance to, uh, let people that are listening know where they can find out more about you, the work that you do with your, um, you know, helping people through your branding, um, and stuff like that.

Sara Lohse: Yeah. Thank you so much. Um, I actually do have an ebook I recently put out all about building your brand. So if anyone is interested in kind of building their own personal brand, uh, it’s, uh, it’s called build your brand eight components to a brand that sticks. You can download it for free at Favorite brand guide dot com that will also send you to my website so you can find all my socials, my podcast, my services, anything it is that you want to learn about me.

And like I said at the beginning, my company is called Favorite Daughter Media. So I would love to talk to anybody who wants to chat.

Adam Baruh: We will have these links in our episode show [00:39:00] notes, so definitely check those out. Thank you again, Sarah. This has been awesome to get to know you. Um, I love conversations like this. You were really open and honest and vulnerable today. So thank you so much for coming on Beyond the Microphone.

Sara Lohse: Thank you so much for having me.

Adam Baruh: Sarah Losey is the founder and president of Favorite Daughter Media, a creative agency dedicated to helping mission driven businesses and entrepreneurs use their outside voices.

By leveraging the connective power of storytelling, Sarah can help you transform your passion into a platform for thought leadership, position yourself as a subject matter expert, and reach an audience with a message that resonates. With Sarah, it’s not just about speaking out, it’s about letting your story unfold in a way that captivates and leaves an indelible mark.

Are you stuck trying to take your podcast to the next level? Do you need help with marketing or post production? At EIQ Media Group, we offer podcast coaching, production, editing, and marketing support. Head on over to www. [00:40:00] eiqmedialc. com to learn more. And if you’re enjoying Beyond the Microphone, we would love for you to subscribe on Apple Podcasts or wherever you’re listening, as well as to our YouTube channel.

You can find all of these links in our episode show notes. Thank you all for listening, and we’ll see you next time on Beyond the Microphone.

Beyond the Microphone is produced and distributed by EIQ Media Group, LLC. Elevate your emotional IQ with podcasts and content focused on entrepreneurship, overcoming adversity, stories of emotional courage, women’s health, aging, and more. [00:41:00]