[00:00:00] Welcome to Beyond the Microphone, a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. I’m your host, Adam Baruh.
Adam Baruh: And as we get into our episode today, I want to first talk a little bit about video. Because, you know, a lot of podcasters think, you know, when they get into it, that audio is really what encompasses your entire podcast, channel, if you will, and how you propagate your podcasts, but don’t ignore video. Um, I did my last podcast, the change, we didn’t record video. We just recorded audio. Um, and that’s all we did. We just published on. You know, all the channels, Apple podcast, Spotify and the like, and we never did anything with video.
Um, and like, even if we captured video, that would have been the game changer for us because, [00:01:00] you know, with beyond the microphone and with, um, all of the other podcasts that I produce, we’re now getting heavy into video and if you’re not doing video, the number one thing you’re missing out on. Is the marketing aspect of it.
The short form video content that you can create and reuse for your marketing, not only promoting. A particular episode, you may want to use that short form video to just promote the podcast in general. It’s such a game changer when it comes to, you know, where you can propagate your marketing. So tick tock is now available to us.
Um, Instagram reels, um, clearly Facebook and so on and so forth. And so, you know, what I’ve been able to witness now, because I can actually do like a comparison with. You know, the podcast that I’ve worked on where we only did audio, we weren’t even, we were creating audiograms, but we weren’t really doing any tick talk or anything truly with short form video.
[00:02:00] And compared to now, um, how we’re using it. Um, for example, one of what I wish I knew is one of the podcasts that I produce and work on. And so we’re doing everything, you know, on video we’re putting on YouTube, obviously all the channels for audio. Um, the first video that we posted on YouTube just by itself got 1500 views in the first week.
And that drove a ton of downloads to the audio platform. So, you know, so there’s that element. I mean, YouTube has a great algorithm. They’re going to promote and market your episode for you in a lot of ways. Um, so, you know. Um, definitely getting the video out there, you know, it’s not so much that people want to see you having your conversation, but all the things that you can do with it from both a distribution perspective and a marketing perspective.
And the last thing I’ll say before we get into our interview is, do you need this fancy [00:03:00] background? I mean, I would say yes, like do a nice background with great lighting if you can, but don’t. Stop on doing anything while you’re conceptualizing like a background. Like I don’t have a great background. I’m going to be working on that and you’ll see one one day.
And by the time I have a new background, there’s already going to be about 30 beyond the microphone episodes published. So, you know, there’s this idea of chasing perfection while I don’t want to start getting into it until I have my background and everything all figured out, like. That’s fine. If that’s who you are and you want to have everything buttoned up.
But my take on things is you don’t need that. You don’t need to worry about that. Try to get away from this chasing perfection concept that… It often holds people back from actually getting started on an endeavor. So again, um, if you’re not doing video, highly recommended if nothing else for the marketing benefit that you’re going to get from it alone.
So with that, let’s go ahead and [00:04:00] introduce our guest here today. Um, his name is
Jay Aigner: Jay Agner. He’s the host of the podcast. The first customer that intimately dissects successful entrepreneurs journeys to their first customer. Um, in the podcast you learn real practical examples of regular people transforming into superheroes by starting their own business.
Adam Baruh: The first customer has a listen score of 32 and is ranked in the top 5%. So with that, Jay, welcome to beyond the microphone.
Jay Aigner: Hello, Adam. How are you, buddy?
Adam Baruh: I’m doing well and we were talking a little bit before we, you know, hit record on this, on this episode here about the fact that you and I both kind of wear multiple hats. You run a software or an it company, I think in the QA space, if I’m not mistaken, as well as all the work you’re doing in podcasting myself, I run an it consulting company called sweet centric.
As well as a podcast production company, EIQ Media Group, as well as, um, [00:05:00] PodTask, which is a software platform for podcasters, as well as hosting and producing numerous podcasts. So, um, between all of that, I mean, the first question I want to ask is, is kind of more, I guess, taking back and, and kind of how you got started.
I mean, were you working in the software space before you got into podcasting? What, what came first?
Jay Aigner: Uh, I’ve been doing software stuff, software testing for a long time. Uh, the podcast is, I would say somewhat recent, I guess, maybe the last year or so. Uh, I think around a year and a half ago, one of my good friends who has a podcast was like, man, you should do a podcast. I’m like, that’s the dumbest idea I’ve ever heard.
Like I, like nobody cares about. What I do, and, you know, I mean, I do software quality assurance, which like is not the sexy part of software development by any stretch of the imagination. Um, so I didn’t really see how it fit. And then I don’t even really remember what the real catalyst was, but I was like, you know what?
Actually, I do [00:06:00] remember. I was going to do one with a friend of mine, and we were going to do it on how to automate different parts of your business. He bailed on me, and I was like, I still want to do a podcast. And I was like, I also, you know, uh, I get asked a lot of times from a lot of people once, you know, as I’m sure you know, you’re a successful business owner, uh, how do I do that?
Like, how do I start a business? Like, how do I, how do I even get customers? Like, how to do that. So then it just kind of dawned on me the first customer and, um, you know, the rest is history. It’s been about, I would say six months and then probably really got into it heavy the last three months or so. Um, while still being the CEO of JDAQA, my software testing agency, with
Adam Baruh: Yeah, well, I mean, your listen score and the ranking, just if you’ve only been doing this for six months, I mean, that, that’s really good to get a top five placement in your ranking, um, after only doing this for a
Jay Aigner: I don’t even know what that is, by the way,
Adam Baruh: Yeah. So, so listen notes is a very, um, widely respected podcast database and API platform that catalogs every podcast out there.
[00:07:00] And I don’t know exactly how their algorithm is built. Um, they don’t have access to download numbers, clearly, like, that’s something you would need to, um, explicitly share. But, um, I think they’re probably looking at, like, reviews, ratings, uh, I’m not, again, I don’t know exactly how they come up with their algorithm, but…
The more and more conversations I have, like it seems that more podcasters are aware of what listen notes is and what the listen score is. And so a ranking of 32 is really good. I think kind of when podcasts kind of start out, when you first get your ranking, most podcasts on listen notes come in at like.
Like top 10 percent when you, when you reach that level and around like a 25, 24 listen score. So you know, you’re, you’re clearly on, on the upper trajectory and that you’re moving towards a better ranking, like versus like how I built this with Guy Raz, I think has like, you know, the listen score tops out, I believe a [00:08:00] hundred.
I think how I built this as like in the eighties, if I’m not mistaken, obviously top half percent or something, you know, way up there. you know, 0. 1 percent even I would, I would venture to guess. But, uh, so yeah, I mean, for anybody that doesn’t know what it is, go check out, listen, notes. com, look up your podcast, claim it.
Um, I think I’ve got yours up on my screen here. Yeah. Yours is unclaimed, um,
Jay Aigner: Well, I guess I’m going to have to go, yeah, I’m going to have to go claim that.
Adam Baruh: Yeah. Go claim it.
Jay Aigner: I’ll check it out.
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Adam Baruh: Um, so, okay. So you, you You were doing the software first, you running your, your QA company, and there was a suggestion made, I’m going to like [00:10:00] basically echo what you just said, and that, that kind of was my experience as well.
Like, so my company, Sweetcentric is in the NetSuite consulting space and we’re a reseller of the NetSuite software platform. And, you know, we talked about podcasting several years ago, I remember. Um, when it was, it was brought to me kind of like it was brought to you, um, and I was the same. I was like, there’s no chance, like I have nothing relevant or fascinating that I want to, you know, every week talk about when it comes to software.
Um, I love software development. Don’t get me wrong. It’s very creative and problems. I love all the problem solving aspects of it, but it’s not something that really I’m Like wildly passionate about that. Want to have, you know, dialogues with other people around. Um, but I came, I came around to it. My journey to it is a little different than yours.
Like, um, to where I finally found podcasting. But all right, so you got into about, I think you said, you know, [00:11:00] within the last 12 months, um, you started, you know, putting the concept of your show together, kind of thinking of this concept of. Kind of that customer acquisition process. What does it take to acquire your first customer?
So, let’s stay there. Let’s stay in your concepting phase. What did that look like for you? As you started to go from this very loose concept to… Um, really fine tuning it to putting your podcast pitch together, your premise, um, thinking about your equipment, like the whole thing. I really want to dive into like when you started your first actual episode interview.
Jay Aigner: I think, I mean, uh, I don’t know how common this is for podcast hosts. I wasn’t, and still am not, an avid podcast listener. I, it didn’t, you know, I have some that I’ve listened to, [00:12:00] um, you know, semi regularly. There’s like a couple cool ones that I like that my wife and I will listen to on road trips and stuff, like, you know, some comedy ones or like the true crime ones and stuff like that.
But I was never really a big podcast listener, so I didn’t really understand that. It was going to be an informative podcast. You have to do a lot of homework. You have to do a lot of work to present for 15 or 10 or 5 minutes of just valuable content. And it kind of struck me at one point, like, oh, I’ll just interview people.
And I also know a ton of business owners because I have a ton of clients in that space that would be great to interview. So, um, I kind of just put it all together in the sense that, you know, look, I don’t like to half ass things typically, so, you know, I’ll kind of go middle of the road. You know, a little blue, uh, Yeti microphone here was like 120 bucks.
Got the arm here that kind of hangs out. You know, I’ve got, I just got this, upgraded my camera recently, um, [00:13:00] to an actual Canon T6 that I had sitting in a drawer somewhere, which, which actually was a fun little, uh, project. But, uh, as far as the concept goes, I realized, you know, they tell you to do five or ten episodes in the bank before you put them out so you’re not on like a scramble to get guests.
Um, I haven’t had any trouble getting guests just because everybody likes to talk about their business and likes to talk about themselves and their journey, so it’s super easy. Um, but it was really just who’s gonna be on first, what am I gonna ask them? That was a, you know, obviously like a, you don’t wanna sound like an idiot.
Um, I don’t wanna be, I didn’t wanna make it, when I look back at my original episodes, I realized at some point that I was talking too much and I was like, I was giving too much of my story, which wasn’t the point of the podcast. So at some point I kind of honed my question list down. Shortened into a lot to like five or six really good questions that I kind of keyed off of, but then I made it just more conversational and as it kind of dug into the, my [00:14:00] guest story, instead of like trying to kind of like parlay it back to myself and my story, I would just kind of weave through different things I found interesting.
I would try to pull out little nuggets of things. So it just kind of conceptually all came together to where it is today. I feel like it’s in a much better place than I’m almost, you know, you’re almost like embarrassed of like your, your very first episodes. Cause I go back and I’m like. That’s not what I was trying to do.
Like what I’m trying to do is what I’m doing now, where it’s very focused. It’s very tight. You know, I let people talk. Uh, I try to draw out some things that I think will be really helpful for founders because first customers and it’s a, it’s a very simple concept, but in reality, It’s not just for like entrepreneurs who don’t have a business.
Like I know so many business owners who don’t know how to, like they have customers, but they don’t understand how to get the common thread of what those, what those customers are. And then like, you really identify like, who is your target? And then you modify your product a little bit to suit that target better.
And then you can target better. And then your product, it’s, it’s like this. Like really cool feedback loop that people start to develop, like once they identify their [00:15:00] customer. So yes, it’s about the first customer, but it’s also kind of about the journey to, to understanding how the hell do you get somebody to pay you for a service or a product, um, from scratch.
And that’s, that’s kind of been the fun part of the journey.
Adam Baruh: And going back to when you started out in podcasting, was there like, what were you modeling off of? Was there, you know, Another podcast or two that you kind of, okay. When I set my interview structure and the intro and the outro, like, and put everything together, I, I wanna model it off of, you know, so and so was there, or did you just kind of like,
Jay Aigner: not really. I just sat down and was like, what are some questions that I would kind of get me the results I would like, you know, I, when I did my, a little further along when I went and found somebody to do my little intro. Trailer teaser thing for YouTube. Um, I did have something like that. I love Theo Vaughn as a comedian So like I had somebody go look and I like his intro to his podcast and I sent that to my guy I was like, hey Can you use this to you know?[00:16:00]
Cut up some my clips of my guests laughing and stuff over the first 10 to 15 episodes and create me this trailer But as far as the original concept goes no, I I mean, I I’m sure there was I’m not gonna say, you know Not trying to say that I was like super original I came with this concept but I literally just open up Evernote and just started like writing down questions of like Who was your first customer?
You know, uh, how did you get them? What would you do if you were to start over today? Um, I try to tie in a little bit of, um, you know, the health to it because I, I’m kind of a, I believe that like physical and mental and emotional health can all comes together to be a really good founder. And so I kind of tied some of that in at the end and, um, it was just, I kind of just winged it, man.
I, and, and I tweaked that over time and then I even went back to like chat GPT and tried to like have that help me write some questions. I still just gravitate back to my original list of like, here’s my bang, bang, bang. Like, and it, they’re just, they prompt good responses. So it was just kind of spit balling, writing and erasing stuff.
And then finally came up with a good list that, that, you [00:17:00] know, that works.
Adam Baruh: Okay. And so, you know, over time now that you’ve been doing, and, and let me ask, are you, do you publish biweekly, weekly? What’s your publication
Jay Aigner: I do Tuesdays and Thursdays right now, just because I got so many in the queue because I use LinkedIn automation for, uh, my. Software testing agency and I made the mistake of opening that up to the podcast like any founder that was in my network I also reached out and was like, hey, would you like to be my and I got like Hundreds of responses to be on the podcast.
So like I was just lined up for months and doing two to three a day And just had so many in the vault that it had to start doing more than weekly
Adam Baruh: Okay, well, let’s kind of stay there then because, um, that’s a, that’s quite a workload to manage. And so I’m going to ask a number of questions. I’m just going to kind of package them all up together. So like, number one, how have you balanced the time [00:18:00] between your podcast world? And your CEO world running this, um, QA company.
So, that’s question number one. How do you balance the two? And then, I guess the second part of this will be, Have you evolved your, like, anything in terms of the admin or the business side of your podcasting? Have you evolved it over time to make it, to streamline the process, I guess? So again, um, you know.
First question, how do you balance everything? How do you keep it all like in line because I know you also you have five kids So that’s it’s another thing you got to balance. How do you balance all that and then secondarily? What sort of changes have you made over time that have helped you streamline?
Jay Aigner: I’m a huge delegator. So to answer your first question, I learned how to build an operations layer at my business that is very efficient. And the only thing that people need me for [00:19:00] is occasional opinions on bigger questions. And then I do sales and marketing. So my job is really to line it up, you know, sales discovery.
Calls, and then I hand it off to the rest of my team to do scoping, contracting, onboarding, execution, customer retention stuff, like all that stuff is basically handled. So I have, I’m not gonna say I have a bunch of free time, but as far as running the day to day stuff, I have a fantastic team that handles most of that.
So I have a lot of freedom to do the other things that I want to do, you know, networking and marketing and doing those other things. So I, I put this in the bucket of marketing, right? It’s not directly related to my business, but I know for a fact that if I get the right people on, I get on the right people’s feeds, it will lead to business, you know, point blank.
It’s just, it’s, it’s common sense that if you’re in the sphere of CTOs and CEOs that could use your services, you’ll get some of them now [00:20:00] may eventually do a more targeted. Podcasts towards my actual target customer, you know, CTOs of software development companies that kind of hones it in a little bit.
Um, but I’ve certainly evolved this. I evolved it just like I evolve everything else. Like when I use a lot of virtual assistants, um, I hate, I hate that phrase, by the way, I hate the, it’s like such a, like nineties phrase, like virtual assistants, just like we’re all, everything’s virtual. Like, I guess assistance is the way to say it, but, um. So they run a lot of the JDAQA day to day scheduling, and email stuff, and like contracts, like a bunch of just kind of like stuff that they can bang out that I don’t have to deal with. I’ve slowly pieced that in, and even before this episode I was working on Tomorrow’s episode and you know, I’m a huge tools guy So like things like descript are huge for me to just go in and bang bang bang bunch out of you know knock out a bunch of Um kind of mundane tasks like clean up audio a little bit taking out the dead space removing filler words All that sort of stuff is really cool for descript and then [00:21:00] You know, all the scheduling stuff, for example, for first customer is handled by my assistant team.
Every everything they do. My guest spots, they do my host spots. They go on pod match for me to find new guests and new hosting opportunities. Um, they do my cover art. They do, uh, all the posting on social for me. And I’m just about to the point where I’m going to have them doing, running descript, you know, probably putting some of the episode descriptions together in chat GPT, because quite frankly, it’s close enough at this point that I’m pretty happy with, you know, the, the form, you know, the, the prompts that I’ve set up so long story short is, it’s, Kind of just do everything manually figure out which pieces are monotonous and just like I have to do over and over and over again that Like kind of start to drag on me because as soon as something feels like work I’m out like I just it drives me crazy like and I don’t want this to feel like work So I’ve enjoyed the process.
I enjoy talking to [00:22:00] people but you know Some of the editing stuff becomes a grind right like uploading to YouTube and putting all the captions in and I don’t so all that stuff is stuff that I’m slowly handing off to my assistants to Do that stuff. And if you’re doing it all, sure, the rates are reasonable and, you know, I’m a huge proponent of buying my time back.
And even if I’m not making money directly on this podcast, I’m still buying my time back for other things. If I have them do the podcast editing and other, you know, all the other stuff that needs to be done so slowly, but surely. Just, you know, streamline the process where I should really just have to get on the air.
And then after that, you know, the reminder emails should be automated, the, uh, you know, follow up emails from my team should be automated or done by my assistant staff, cutting up the clips, uh, editing the podcast, posting on all the places it needs to be posted. All the kind of pieces that are just like, uh, God, I got to do this again, uh, should be handed off and I should hopefully just get to do the fun stuff.
That’s my goal at least.
Adam Baruh: Um, so [00:23:00] I love that you’re talking about that. And um, I think a lot of people that get into podcasting don’t really understand that it really should be kind of treated as a business to some respect because, um, you know, one thing I’ll share is, so I used to have this podcast called the change, which was on mental health and servant leadership and I loved it, but it was massively time consuming and it was not sustainable, um, just.
In how I set it up, um, you know, I was interviewing authors. And so when you’re interviewing authors, like, you know, you’re going to want to do some research and probably read one of their books. Right. Um, I was doing pre interviews. And so I wanted to ask also, if you do, do you do pre interviews or do you just get, you just go right into the interview?
Jay Aigner: I just wing it.
Adam Baruh: Yeah. I mean, that’s kind of where, so, um, ultimately, you know, I had to table the change as I started to, um, focus on pod task, which is. Um, my podcast management software [00:24:00] and when I, when I decided to get back into podcasting with beyond the microphone, I was very intentional about how I set everything up from start to finish because I, you know, kind of focusing on it as a business.
I mean, I knew that, you know, if I wanted to avoid the burnout, I can’t invest. I can’t set it up where it’s going to be a massive time consumer. Um. Cause I’ve got, you know, like you, I’ve got a ton of other things that I’m getting involved in. So, um, anyway, intentionality and kind of, you know, having purpose behind even just like, all right.
Like, so booking guests, like, do I do the pre interview? Do I just go right into just. Doing the, you know, just, we’ll just do the interview. Like, I don’t need to have a pre conversation. I’m just curious, like all, you know, the different podcasters that I speak to on this podcast, like where everybody’s kind of take is with that.
And I know it’s going to be different, but I wanted to, um, I wanted to stay on the topic of virtual assistants. Cause I think it’s going to be something that, you know, people listening to the [00:25:00] show, they’re going to be very attuned to, because even for myself. I don’t use virtual assistants and I, I wouldn’t even really know how to go find ones that are super relevant in the podcasting space.
Can you tell us a little bit about how you went about finding your VAs and how you kind of trained them on what you do and how that process has evolved over time?
Jay Aigner: so it’s funny because I also have a couple other little side ventures and virtual, people have the same problem with virtual assistants in general, in every industry, right? For, for development agencies, for marketing agencies, whatever they are, like people don’t really know how to use VAs. Like they know where they are.
You can probably find one, you know, online or whatever. It’s on Upwork or wherever you want to look for them. Um, but I have also thought about. VAs for podcasters specifically, like a, like a service. It’s like, here’s what they will do for you, right? Not like a big production studio, but if you want a virtual [00:26:00] assistant to kind of be your right hand person to walk you through the process, so it is very topical that you brought that up, but, uh, It is a, it’s just like using a VA for anything else. Um, this guy, Marcel, um, I had on my podcast and he was on some sales. Thing I saw one time and anyway, so he was saying that you’re gonna need to uh, a VA before you think you do and it always stuck with me and I was like, I Probably should get a VA like I have all this stuff I’m doing they shouldn’t have you and like I couldn’t I must have been I’ve interviewed 50 people over the course of like three days like I went on Upwork and I try to find like every you know VA with good reviews and the price range I wanted and I’ve interviewed and just I couldn’t figure out what the hell I wanted him to do.
It was driving me crazy. I’m like, like, what am I even, like, I know I need these people, but what am I asking them to do?
Adam Baruh: you kind of written up first or
Jay Aigner: Not really, not really, cause like, you just do like, I want a virtual assistant that’s gonna [00:27:00] help me with, be like, you know, email. But even like, if you, like, It’s so easy to generalize what you think you want them to do, but then you sit down and you go to train them.
You’re like, I don’t even know what I want these people to do on a daily basis. It’s like very frustrating situation. At least for me, I couldn’t figure it out. So I literally, and this is something I would suggest everybody does. I sat down and I wrote. Every single thing I did down for a full week, everything all like, I’m, you know, responding to an email.
Uh, I’ve spent this time to check my LinkedIn messages. I’m doing this time to do my scheduling. I’m doing this time to, you know what? And I finally like started to pair off the things where it’s like, now my VA is completely run my email. All three of them has access to my email. And now some of this like requires you to trust the people that you work with.
Right. So there’s going to be some like. So you got to take a little bit of leap here where it’s like, you got to, it’s, you know, there’s some risk involved. I mean, I don’t have anybody like with access to my bank account or anything, but, um, [00:28:00] I, I paired off all the individual things that were eating on my time throughout the week.
And I just started ticking off the boxes. And I did that with my business. And now I’m doing the same thing with my podcast. Like it’s very clear. Like the descript thing, like why am I doing that? I’m literally opening up a script, I’m importing the files, I’m right clicking on remove filler words, I’m exporting the file, I’m sticking it in Audacity, I’m putting my, you know, thing in the beginning, I’m putting my thing at the end, I’m hitting export, I go to Buzzsprout, It’s like, if you can, if you have steps to anything like that, like you can hand it off.
And that’s where I started, like really started to, like harness the power of virtual assistants, cause it’s just like, If you can, if you can screen record it or you can write the steps down to it, then you can probably delegate it to somebody else. And it’s very straightforward process. So I went to Upwork, like I said, I interviewed a million people.
Like I didn’t need to do that. Uh, it was mainly because I didn’t know what I needed a VA for at the time. But once I found one, now I have kind of a lead VA who’s literally my right hand lady. She’s like, Christine, [00:29:00] like runs my life. Like she has like, she has. She has access to my personal calendar. It’s almost like Tim Ferriss in like the four hour work week.
She has access to my personal calendar. She has access to my work calendar. Like if she knows i’m sick, she’ll like reschedule everything. If she sees that I have too much stuff She’ll be like, hey, like I see you have all this stuff Like maybe we’ll reschedule this for like next week or like she’ll reply to emails She’s been working with me so long now at this point.
Not that long. I guess a year She replies to emails and sound more like I do than I do Like, she knows my cadence, she knows the way I talk and there’s some, like again, there’s a lot of trust there and you gotta build that up over time sometimes, but the Pacquiao thing is easy. Like, that’s just like, stupid simple stuff for the most part that like, what are you gonna do in Audacity?
You’re gonna like, click normalize, you’re gonna go to noise reduction, you’re gonna do the compressor, like, this is all stuff that anybody can do and like, again, buy your time back. Like, it’s gonna be worth your time if, if it’s saving you, especially doing an episode a week. Like that’s, that’s a no brainer to pay somebody, you know, maybe five to $10 an hour to do that for two hours a [00:30:00] week.
Adam Baruh: I love that you’re calling it buying your time back, too, because, I mean, there’s a cost to it. I mean, you gotta, you gotta think, at the end of the day, it becomes a math equation. Like, I could put myself on billable work, my software company, make 300 bucks an hour. Or, you know, so that, if I do that, obviously I’m gonna make more money than if I’m spending time
Jay Aigner: Or you could be landing
Adam Baruh: a transcript or something, right?
Jay Aigner: landing new clients and like, how valuable is that? You know what I mean? Like, if you, if if I, I, the way I justified it was if I paid a VA 10 hours a week and I pay ’em 10 or 10 hours, 40, 40 hours a week, or sorry, 40 hours a month, so 10 hours a week at $10 an hour, that’s 400 bucks.
If I can’t land a $400 deal. In 40 hours over a month. And I’m in the wrong. I’m I should, somebody else should be doing my job. Right. And I can damn sure land one deal for 400 in a month’s worth of time. And then you expand that out, you know, and it just multiplies. It just gets bigger and bigger. The amount of the bigger things you can hand off.
Adam Baruh: And I just think it’s such a perspective thing. I [00:31:00] mean, cause people, you know, I, I, I work with all sorts of different podcasters. Some have big budgets, some have little budgets and everybody wants to, it seems kind of do everything on their own. Right? Um, and that’s, I understand that like oftentimes there are not large budgets and, and you’re already having to pay for a lot of different things.
Buzzsprout, um. The script, this, that, the other thing. And, but I love that you’re kind of talking about, you know, this, you know, buying your time back because it really, everybody should kind of think that way. And especially, you know, all the commentary you gave about like the fact that you went and kind of looked at every single thing that you do, like at a very detailed, granular level, I invite everybody to do that and really break down.
Like, you know, what are the most strategic? Uses of my time towards the podcast like where like what are the things I definitely can’t hand this off These are my tasks and then what’s everything else and [00:32:00] can you you know, find a good VA to hand everything else off?
Jay Aigner: I mean, really just recording, right? Like recording is like, at the end of the day, like that should be in a perfect world. The only thing you can’t delegate is recording, but just about everything else you can hand off.
Adam Baruh: I would totally agree with that. I would totally agree with that. Alright, so as we get into Close mode here. Um, I ask everybody the same kind of two questions on the theme of discoveries and so the first question for you is Just in the year or so of, you know, being a podcaster, what are some discoveries you’ve made about podcasting itself?
Maybe the business of podcasting that you just perhaps weren’t aware of before you got into it.
Jay Aigner: I didn’t know it was a business. I didn’t know there was like a whole ecosystem, especially PodMatch, which is a fantastic service, a free plug for Alex there. And PodLottery as well for reviews is a great one. Um. I didn’t understand the whole, I mean, it makes sense, but I [00:33:00] didn’t understand there was a whole ecosystem of like people trying to get on them and people trying to host.
And it was like this big, you know, underworld of, um, you know, people trying to, to host and guests on podcasts. So I definitely didn’t know that. And I didn’t, I didn’t really realize what, what a good podcast to support my Biz dev efforts would be until I did one until I kind of dug into it Or what kind of podcast I would enjoy doing I still think I want to do an informative podcast I’d love to do one I listened to history of america history united states podcast and that’s that one’s fantastic like that’s very informative and it’s just like this dude like literally going from the very beginning until You know, now about the history of America and like, that would be cool.
I think like going back now, I’ve discovered that I would, I would like to present some information in that form where I just get to sit down and do a lot of homework and just like lay out some sort of episodic information for somebody. Cause interview, as you know, interviewing is like, [00:34:00] I’m not gonna say it’s the easy way out, but it’s like, it’s an easy way to do podcasts.
Like, and I would, I would. Recommend anybody start with an, with an interview based podcast. Cause then you don’t have to line up 50 episodes of content. You just have to find people and people want to be on podcasts. It’s just, you know, people love to talk. I mean, look at me, I’m here talking the whole time.
So, uh, you know, I think that would be a suggestion of mine. It’s like, I’ve discovered that I want to do that and that. It’s much easier to do interview based because you just have to have a list of questions and if you can be a Somewhat relatable human being you can kind of navigate through and pick up stuff and you know, it’s a it’s a it’s a fun process
Adam Baruh: I want to make sure that that point gets emphasized because I, I couldn’t agree more with that. That the interview format is, it is a lot less work for the host because yeah, I mean. And I’m happy to share it because this is a podcast about podcasting. I mean, I kind of start out with this script of. It’s like 10 questions that [00:35:00] are there for me to ask anybody.
If I, you know, if there’s a conversation lol, I generally don’t ever even ask any of those questions except for the two that I kind of am asking right now. Um, because I, you know, I found that just letting a conversation get organic is truly where the value is, but there are other formats like you spoke about.
There’s kind of like the, the solo or kind of monologue style and that’s. Yeah, it’s more work. Like, you know, some people can vamp for 30 minutes or even an hour just talking about, you know, something that’s on their mind and kind of have it structured. I’m not one of those types of people. I wish I, I were.
And so, um, yeah, there’s, you know, for people that are looking to get started, there are different formats like that. You can, that you can apply. I mean, you can do a hybrid, you can do co host. Um, so I’m glad that you touched on that because it’s something I actually have never on. On the 25 or so episodes I’ve recorded on beyond the microphone.
You’re the first, first person to kind of, um, delineate [00:36:00] that difference and, and, uh, kind of describe the different styles of work that are behind the different formats. So I’m glad you brought that up final question for you as we close here today, again, on the theme of discoveries in your, you know, relatively short, you know, but experience podcast journey, what discoveries have you made about yourself personally that.
Jay Aigner: Man, that’s a good one It’s gonna sound wrong but It’s easier to be, it’s easier to put on the face than I thought, right? Like, you see the guys, like the, the, my kids watch YouTube all the time and they watch these God awful, like, fake family people that are just like, oh, they’re happy, and I’m like, you know, I could never be one of those guys, [00:37:00] what I told myself forever, but there is some degree of it.
That you can turn on and turn off. You just have to, as part of the podcast. I mean, we, you know, we talked before this and we talk a little bit different and then we get on the mic and we’re like, you know, much more animated and a little more clear and, you know, a little more excited, um, because that’s what people want to, they want to listen.
They don’t want to listen to my boring monotone speaking. So I think probably one of the biggest things is that I can feel comfortable while doing that. You know, I can, I can turn on a persona, which isn’t. I would say very similar to who
Adam Baruh: All broadcasters do
Jay Aigner: right? It’s, but it’s, it’s, I think it’s, it’s a, um, it’s an intimidation.
It’s intimidating before you start doing anything. I couldn’t do that because I don’t have that in me, but like everybody can do that, like, no, but there’s nothing special about it. It’s just, you have to kind of start to, and it was awkward as shit. As first, like, you just try to figure it out. You’re like, I guess I’ll just mumble through this and like, figure out what’s exciting, you know, what, what people want to listen to, but it does become better and the more [00:38:00] repetitious.
You know, time you have in the saddle, uh, the better you get at it. So I would say that’s probably the biggest thing.
Adam Baruh: Fantastic. Thank you so much for all your insight and, um, you know, experiences that you’ve shared with us. I think a lot of what you’ve shared with us today is super helpful, very enlightening. Again, you’ve kind of like brought some things, um, you know, to the floor that we haven’t discussed here today. So Jay, thank you so much for being a guest here today.
Jay Aigner: Love the show, brother. Thanks for having me. I appreciate it. I don’t have a good one, man.
Adam Baruh: Thank you. Jay Agner grew his company, JDAQA, from a one man software testing consultancy to a seven figure testing agency powerhouse with 60 plus employees. He is a father of five, amateur astrophotographer, student pilot, hockey player, and podcast host. His five for five, 5 a. m. wake up, workout, full body stretch, meditation, and journaling is his foundation for kicking ass. [00:39:00]
Beyond the Microphone is sponsored by PodTask. Whether you’re just starting out in podcasting or you’ve been at this a while and are looking to save time so you can focus on creating amazing content for your listeners, go check out PodTask, a podcast management and marketing platform designed by podcasters for podcasters. With PodTask’s automated workflow and AI based marketing tools, you’ll save time and sanity and be better equipped to grow your podcasts. If you’re enjoying Beyond the Microphone, please subscribe on Apple Podcasts, or wherever you’re listening, as well as to our YouTube channel. You can find links to all of these in our episode show notes.
Thank you all for listening, and we’ll see you next time on Beyond the Microphone.
Beyond the Microphone is produced and distributed by EIQ Media Group, LLC. Elevate your emotional IQ with podcasts and content focused on entrepreneurship, overcoming adversity, stories of emotional courage, women’s health, aging, and more. [00:40:00]
[00:00:00] Welcome to Beyond the Microphone, a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. I’m your host, Adam Baruh.