TMF S3E3 Rob Royer

Monica Royer: Welcome to The Mentor Files. I’m your host, Monica Royer, founder and CEO of Monica Andy. Join me as I chat with leaders across the fields of entrepreneurship, parenthood, health, and lifestyle. This season we’re digging deeper than ever before to learn the story behind the story. Think of the show as one part Audible MBA and one part certification to be the confident CEO of your own life.

Here we go.

Three, two, one. Today’s guest is someone who’s entrepreneurial journey. I know well, including the highs and lows. I’m thrilled today to share my conversation with Rob Royer, my husband of 17 years during our marriage, Rob has founded two different businesses with two very different approaches. As a fellow founder, I learned from him and lean on him on a daily basis.

Today, Rob and I spoke about the unique benefits and challenges of having two entrepreneurs in a marriage. We wouldn’t recommend it plus his goals and how they have evolved. I hope you enjoy this peek into the Royal household as much as I did.[00:01:00]

Come to the mentor files. I’m your host, Monica Royer. And today I have a very special guest, fellow entrepreneur, and also happens to be my husband, Rob Royer. Rob, welcome.

Rob Royer: Thank you. Good to be here. Finally, we have time to catch up.

Monica Royer: Yes, that’s very true. So I, part of what I wanted to have Rob on is Rob is an entrepreneur and a marketer that I admired tremendously. Um, but more so than that, I thought it would be fun. to give a little bit of a sneak peek behind the scenes for what it’s like to be married to another entrepreneur.

Because I feel like there’s been great things about it and hard things about it. And we kind of wanted to, to pull back some of what we haven’t shared before and maybe share it today. So I’m excited to, to chat with Rob today, but to kind of center everybody around Rob and what he’s done. Rob, tell us a little bit about your entrepreneurial journey.

Rob Royer: Sure. Yeah. Uh, so I [00:02:00] previously started and ran a direct consumer furniture business called interior define. I worked on that from 2012 to 2019. Uh, learned a bunch of different startup lessons, entrepreneurial lessons. Um, would have done some things differently. Uh, but on the whole, you know, had a really good experience.

It didn’t end quite the way I had planned. Um, the company is now owned by another, uh, furniture brand. It’s actually owned by Havenly, which is a great company. Um, but yeah, so I took a lot of lessons learned there and I’m now applying them to what I’m working on today, which is another furniture company, but more in the B2B space.

Monica Royer: It’s really interesting to think about the behind the scenes of what happens in a family of entrepreneurs. We’ve talked this season to my brother, and we’ve shared a bit about his journey as an entrepreneur and his mental health journey. And then, as you were just alluding to, I think that we’ve been through really great things and really hard things as far as companies are [00:03:00] concerned as well.

And so during the time that there was so much that Andy was going through, and of course, building Monica and Andy and doing all the things that I was doing. Rob at the height of what he was doing with interior fine changes were made things happen. And so you ended up on a path that you hadn’t anticipated in a more abrupt way.

And in 2018

Rob Royer: Exactly. Yeah, that’s right. I think that, uh. First of all, I’ll go into your points about being in an entrepreneurial family. I don’t think Anybody is prepared for what you face as an entrepreneur I think anybody, you know could be have a great business background could have worked in another startup But until you are the one faced kind of making the key decisions You kind of don’t fully appreciate how much pressure they can be in that situation And I think having entrepreneurs in the family is obviously a huge leg up in the sense that we have a [00:04:00] sounding board and people who know what we’re going through.

So people often, you know, talk to us and say, you two are crazy for both having businesses and a young daughter and, um,

Monica Royer: and a dog now.

Rob Royer: and going through what, you know, you’ve individually gone through the reality is. Like we couldn’t have done at least I couldn’t have done it had it not been for this because I wouldn’t have had the Support in terms of somebody who truly understood what I was going through.


Monica Royer: Absolutely. Yeah, well, and I think the biggest learning and it’s interesting as you take a step back from catastrophic and difficult things that have happened, which we’ve encountered and like in multiple different ways over time as a family. But when I think about. You building interior define and kind of.

Having to walk away from it at like the height of what felt like being so much success. And for those that haven’t, you know, founded their own company, it becomes like a limb for you. So it’s almost like this additional part of [00:05:00] your body that grows and you don’t even feel it anymore. In some ways, I feel like for me, it’s almost like.

Sucked the real me out. And it’s like, you know, the company is like everything that’s that’s there, but in a way that gives you energy. And I think to have for you that limb lost at that point was so devastating for all of us. But I think the upside for people that are listening to this that I’ve learned and it took us.

But years to go through it is that you can build from things that you’ve lost and you can build things even better into the future and take the lessons like you said of what you’ve of what you wish you’d done the first time around and to actually be able to do them the second time. And so I think. As we think about being a husband and wife and both being on this entrepreneurial journey, there’s been a lot of things that have been hard about that.

And we can talk about the things that have been hard, but I think I had such a deep empathy for you at the time, but I could never have, I could never have felt. If I didn’t, if [00:06:00] I couldn’t have imagined what losing that limb would have been like for me, and it was, it was the hardest thing to, to, or one of the hardest things people go through really hard things.

Right. But like, it was a hard, generally speaking, it was a hard thing for us at the time. But what I saw was somebody that took stock of himself. That took stock of what you wanted to do. You step back, you took a breath for a few months, and then the amazing thing was like, out of those sort of ashes, you started to build again and you started to do something that would become better suited for everything that you wish you had known the first time around.

And talk to us a little bit about that.

Rob Royer: well just to give everybody like a background without getting like into the super fine details And the situation was the company was doing Well, I would say from like an outsider’s view and, um, like a lot of startups, uh, at a similar point in [00:07:00] the trajectory, we had a bit of a cash crunch and, you know, at the end of the day that falls to the founder or the CEO of the business.

And, um, I got, I ended up getting pushed out of my role. I stayed on the board for. About a year and a half, but yeah, like you said, it was super tough. It’s not something you a ever planned for, you know, you’re just building toward the future and what you want to accomplish with the brand. And then it happens and you get totally knocked off kilter.

So that, that certainly happened to me. Um, I was, I did feel like pretty lost for, I don’t know how many months it was. I was, I was really fortunate because not only did I. You know, obviously it made some great relationships while building that other business, but happened to, you know, stay in touch and be friends with two of my former colleagues at the company.

And we, you know, we just kept in touch and would meet up [00:08:00] regularly and kind of talk about what we’re all going to do in the future. And when I was taking stock, like you mentioned, I sort of, at one point, I think I shared this with you. I kind of wrote like a manifesto of what. I had learned and like what I wanted to apply to whatever I did next.

And as I met with these two former colleagues, um, I shared that with them eventually, and we were talking and we were like, everybody was kind of nodding their head. Like this is how, you know, how we’d all like to build a business in the future. And we were really fortunate because one, we came together as a group and they’re now, you know, two of my closest friends and my co founders.

But also that we were very much aligned as kind of a values driven team and like had all sort of experience, not to the same degree I had because it didn’t happen. You know, it happened to the company, so everybody experienced it a little bit, but not as directly as I did in terms of [00:09:00] getting pushed out.

Um, but yeah, I was really fortunate just to know them and to pick up with them. And so we ended up starting a business about a year later. Um, and a lot of things fell into place and now we’ve been building that business for three years, which has been awesome. So,

Monica Royer: What do you feel like is the biggest difference, Rob, in the business that you were building? And this business from like a, a point that just like, what about what you’re doing now feels better to you than, than what you were doing before.

Rob Royer: you know, as you know, we took a pretty, you know, uh, I don’t know what you’d call it. We, we followed the venture capital playbook and we, I mean, I’m not saying we could have done it differently. That was a totally different sort of backdrop to starting that business. I had a partner in the early days who had started building another business and we sort of merged it.

Into the concept that wasn’t here to define. And so that took raising capital to [00:10:00] accomplish that. And I think, you know, people who have raised venture capital can maybe empathize with this. I think it goes really well for some people and I think other people, you know, I, and it did go really well for me at times and that, and that journey.

But the reality is. You know, you want to be really diligent about who you surround yourself with and you want to, you know, ideally surround yourself with people who have a very shared vision for how you’re going to build the company and what your values are as an organization and as a board. And the reality is, unless you’ve gone through another journey with one of those investors.

You don’t really know if you’re aligned until things don’t go perfectly. And then everybody knows where everybody stands on that. And so it’s really hard to suss out, I think, for anybody. Um, and that’s not to, you know, that’s not to shift like responsibility. I think, you know, it is the entrepreneur’s responsibility to [00:11:00] figure that out.

But at the same time, it’s just honestly very difficult. And I think some people are very fortunate and kind of lucky to get the right group of people right, right, right off the bat. Um, But, you know, there was some misalignment and so at the end of the day, I took, I mean, in some ways the lesson learned was I just like to build without sort of external influence if possible, um, and so have taken a much more kind of bootstrapped approach to this business and I’ve been fortunate because we, we, you know, we have a B to B business that with client terms that have enabled us to build it.

Uh, and sort of, you know, not, you know, we went for a while without, you know, compensation. We very much bootstrapped. It was scrappy, but, um, now we’ve got a really good thing going and, uh, we haven’t had to take capital, which is just feels like very empowering after that experience in particular. So, I mean, that is the [00:12:00] biggest lesson learned.

The other lesson learned is like, you’re going to accomplish a lot more. And I think in my personal opinion, a lot better work as a team, if you know, if you were all rowing in the same direction and have those same shared values. And that’s why I feel super fortunate because my co founders, I knew that about them before we got started and they knew that about me.

So we’ve been lucky in that way.

Monica Royer: Definitely, and so proud of what you built the first time and even more proud of what you built the second time because you’ve been able to do it more your way, which isn’t all, which is sort of the luxury given from doing it the first time to begin with. You can’t always do that right away. I think as we.

You know, peel back a little bit of the layers and like, talk about us. Like we’ve been married for 17 years. Hopefully I’m getting the number right. And as you said about, you know, investors are getting the right people around you. I think one of the lessons for me is just those aligned values. I don’t think you can even appreciate that as you’re first getting married.

And then do you evolve in the same direction? [00:13:00] Cause the same thing can happen with co founders. The same thing can happen with the board. And we’ve been really fortunate to evolve in the same way. And I would say that. You know, as the journey that my brother was on, I think one of the things I’m most grateful to for Rob is like how deeply he supported all of us during that journey, because that was only.

A few years before, you know, the chaos that you would, that you would kind of go through on your own entrepreneurial journey. But there were kind of so many different things happening for us at the same time. Thank goodness we had like Bella, who was a complete light to all of us during that time. And really like the thing that’s, that saved so much.

Rob Royer: And Bella’s here by the way, in case that’s not clear. Yeah.

Monica Royer: Yes. Yes. Always listening in to the conversations. Um, But one of the things that, you know, I knew that we were different. And for those people that don’t know Rob and I, we are about as completely opposite as like two human beings can be, but yeah, share, have, have like a shared vision and values for things.

And I knew we were opposite, but then when we actually started co officing during COVID, where we were working [00:14:00] together, I realized just how opposite we are, where Rob is like so deep in the deep work and his ability to just get things done very independently. I spend most of my day talking and working through things.

And so I think that was one really funny thing during COVID is I think we, we didn’t realize how we knew we were opposites, but like. I didn’t realize how opposite our work styles were until we were on the other side of, you know, a wall kind of doing our work. And it’d be funny to get your take and sort of what you were thinking during that time, too.

Rob Royer: I, obviously we’ve talked about this a bunch, but. Yeah, you, your working style is talk it out. Like, basically every working minute, more or less, the entire day. Whereas my style is how quickly can I get off the phone, like get off this conversation, so I can go do X, Y, or Z. Um, so yeah, that’s, that’s quite different.

Monica Royer: It is. And you know, what’s interesting is [00:15:00] I’ve worked with, and I’m sure I’ll mention her a lot during the season, but Irene, who is my executive coach, and I’ve come to so much appreciate from her. How different, even as I’m building my own team and thinking about appreciating those different working styles, because sometimes inherently you think other people are like, yo, and I think it’s fair to say that I’ve surrounded myself by a lot of other people that like talking through ideas and thoughts as well.

And you’ve done the same with the deep work where your team is like so able to focus and get things done. And there’s no right way or wrong way to do work, but sometimes when you see somebody else in such close proximity, which we never had, we had different offices. It was kind of unbelievable. And then the other thing that’s been really funny since COVID for me is.

And I’m sure a lot of couples can relate to this, um, or anybody that’s co working together, but you’re always in the middle of the workday. So sometimes we’ll come out and like one of us will be like eating or having a little lunch and you’ll start talking, not even realizing like that person’s like deep and like email or text.

And so even being [00:16:00] able to be at the same place, it’s hard to figure out when you actually can talk to one another about things. And I think when you both have your own companies, there’s always like a story to tell. And sometimes we can’t tell it fast enough to be able to get in everything that we want to talk about.


Rob Royer: Well that’s another big difference between what I’m, what I was doing versus what I’m doing now. Because at one point, like toward the end, we had, you know, 115 team members and that is my personality. Like, how do we make this meeting short or make this phone call short? Um, but now, you know, we have such a tight knit, small team.

I mean, we do obviously talk quite a bit, but we don’t have as much kind of general people management, uh, anymore, um, or at least at the moment, well, we will like. Slowly scale the team and we have a little bit, but like for the most part, we’re pretty, pretty lean team still for what we’re doing. And that that’s actually like one of the recognitions I had about just kind of my style [00:17:00] and what I think, what I wanted in my next experience, you know, looking back at the prior experience, like there was a kind of a magic number where I felt like this is a great, like, Team size, really effective.

We’re all headed in the same direction. It feels like very much like a tightly knit team. And you know, once you raise a certain amount of capital and the expectation is to scale the team and hire really quickly, like it’s hard, really hard to maintain that. And that’s what I’m being extra cautious of. So yes, like you were here on the phone much, much more often than I am.

Um, But the reality is, like, I don’t have to be like I once did, right now, so.

Monica Royer: Definitely. Well, and beyond that, I feel like we’re opposites in every other way. What was that thing that you and I read recently where in every couple, there’s somebody that loads the dishwasher, like a Swedish, Swedish architects and another person that loads it like a rabid raccoon. And I think you would, you could probably [00:18:00] guess who the Swedish architects

Rob Royer: I think it’s a

Monica Royer: raccoon are in this relationship.

Rob Royer: the… I think it was a raccoon on meth.

Monica Royer: raccoon on math. Sorry. Yes. I’m definitely the raccoon on math of the two of us for sure. Do you ever wish Rob, and I actually haven’t asked you this before. Um, do you ever wish we both hadn’t been entrepreneurs? Do you feel like the benefits have outweighed the risks of it? I mean, we’re still together, which is a good sign, but what do you think?

Do we, do you think we, one of us should have had a regular job?

Rob Royer: It’s a hard question. I think it’s like, sort of a to be determined question, because we’re still doing it. Um, I think we both thought that at one time or another, when it’s been super stressful, like, was this worth it? I, I, I think like on the whole, yes, it has been so far. I, I mean, for example, it’s been, it’s been really special to watch you [00:19:00] evolve in your career and as the CEO of Monica and Andy, and like watch you shine in that role over time.

Um, so I wouldn’t, I wouldn’t want to take that away, like despite the fact that it’s been stressful at times. Um, and I also just can’t imagine collectively, I mean, I just think we both have been able to better kind of control our destinies to a certain degree by doing what we’re doing, even if it hasn’t gone our, the way we wanted to at every turn.

Um, so I wouldn’t, I wouldn’t take it back. I do think, you know, if we had looked back, if we could look back today and seen everything we’ve gone through, like maybe that’s a different story.

Monica Royer: That’s right. I mean, we suffered like three pregnancy losses during the time. Like there was a lot of other things that happened along the way that didn’t have to do with entrepreneurship that we were, we went through that certainly didn’t make life any easier, but. I think what people can’t see, and I agree, I think.[00:20:00]

I would never wish away what you’ve done or what I’ve done. So I feel like we were on the paths that we were supposed to be on. But I will say that it’s taken a real village to support us. Like we could never have independently done this. And I think that’s a big takeaway is if you have one entrepreneur, let alone two entrepreneurs, you need to figure out who you can lean on.

And I think, I mean, for those that don’t know as well. So when I started the company, when I started Monica Dandy, my parents literally transitioned into living in our condo building, like they initially rented a unit and then they eventually bought a unit. And currently my parents live in a mirrored unit directly on the floor underneath us.

They don’t live with us, but they live pretty close and without their support. There is not a chance that we would have been able to do what we’ve done, let alone the support that we’ve gotten from Andy and Manuela, um, you know, emotionally in so many other ways as well. So I think it has really taken us as like a unit to come together.

And I think that what we’ve given up to a certain degree, I [00:21:00] don’t, I think maybe there’s opportunities to kind of have everything, but for me, I think it’s been. I can’t do everything all at once. And I think what’s given way is our opportunity to spend time with friends. Like it’s really had to be so much about family because so much has happened in that internal family unit over that 10 year period.

Um, and Irene and I talk about this all the time. She’s like, someday you’ll have time for friends. And I’m like, but will I have any by the time that I do? And that’s just the honest truth. That’s just it. We just, we haven’t been able to manage every single thing. And so I think that there’s, there’s casualties along the way of things that we just haven’t been able to do.

And I think you kind of have to constantly reassess and ask yourself, you know, do you feel like the price that you pay is worth it? And one of the things, I think I read this or listened to it on Audible and Atomic Habits that really struck me is this idea of constantly reframing. That we don’t have to do it, but we get to do it.

And I think about that all the time. Like when I complain about [00:22:00] work or when I think about how much stress there is and really try to situate myself and like, all right, first of all, people are under a lot more stress than I’m under with what I’m doing today. And then too, I, I have a choice. I don’t have to do this.

I’m constantly reminding ourselves. And I do feel like there was a time where it was so hard for us because we were going through so much and they’re almost. Was like nothing left to give on either side because the job, the jobs were taking so much from us and there were other things that were happening on the backdrop that it was hard.

Rob Royer: I completely agree. I mean, first of all, going back, like without your parents support specifically and Andy Manuel’s, like you said, no way we could have done it, and I don’t think we would have done it even because they created that path to make it possible. Um, I also think like, because we have focused so almost like unilaterally on building these businesses, I mean, I’ve definitely, my lifestyle has [00:23:00] changed since I started the new business because we’ve kind of built in, when I go back to like what I mentioned about that manifesto, we built in to our company sort of mission that we had to have certain lifestyle elements had to be met in what we were doing.

Like it mattered not just what we were building, but who we were building it with and how we were building it and making sure we were doing it in a way that we were all okay with. So we do check ins like regularly to say like. Are we feeling okay about this? Like, is that, did we make the right decision on X, Y, or Z?

Do we want to work with this client or not work with this client? And that’s, that’s really liberating in a lot of ways because, you know, I felt like I was answering to somebody else all the time and now I’m answering to my co founders, but we’re all answering to each other. So it just, it feels right. Um, but also going back to your statement around.

Like, you know, unfortunately putting like some friends, you know, [00:24:00] relationships on the side while we were doing this. I do think it now makes us really like value that when we do spend time with individuals who we care about. Like we know that’s important and like valuable time. Um, like one example, like since that situation happened to me and my old company, like I’ve gone.

We haven’t done it since COVID, but we were going on annual ski trip with some of my friends from college. And that was just. Like, felt so good to, like, redirect my energy and, like, reconnect with old friends. And so you do realize, like, it’s not a good idea to, like, completely, you know, give that up. And, and also, like, I think we have to be cautious that we make time for it when we can.

Because we might regret it later on. Obviously, like, what also has been cool about watching your journey is how you have tied Bella so, like, squarely into it. Um, and, and watching her sort of. [00:25:00] Absorb what’s happening in the business and like, you know, see that she’s like, certainly proud of her mom and like mirroring some of your behaviors in a very positive way.

So, um, so in terms of priorities, we’ve definitely, I think, gotten that right. You in particular. So that’s, that’s, what’s most important.

Monica Royer: Well, and I’m so glad. Thank you, Rob, that you mentioned Bella. Cause I do think she’s been such a key factor in our ability to be where we are too. And that I know, you know, we set out to have multiple kids and who knows what the, the future holds, but. You know, there’s a chance that Bella is like our only child, and I feel so fortunate that she’s been able to be such a big part of the journey, especially for me, but oh, my gosh, her knowledge of business at the age of 12, like, probably, you know, outweighs mine at this stage to so much so that I’m not sure she’ll go into it given all of the knowledge that she has, but that’s okay.

At least she’ll know what she’s taking or leaving behind. But [00:26:00] she has just been such a special kid. And her ability, and it’s just, it’s fun to see her, her take on some of the things that have happened and what she’s learned, because, uh, she’s become a pretty good advisor to both of us. I think

Rob Royer: She has, we had to wrestle for her internship.

Monica Royer: internship. Yeah, that’s right. It’ll happen again next summer too. Is there anything Rob, as you’re thinking about the future that you’re really looking towards from like an entrepreneurial perspective, you’ve had. The bigger company experience and now you’ve been able to do, you know, things your way as you think to the future.

Do you feel like there’s other projects outside of entrepreneurship? I know there’s a side. You’re incredibly creative and artistic. And there’s a lot of things about, um, that I wish that I was more like, in some ways, if you ever get a behind the scenes, look at our place. Like, Rob is incredibly talented from a design perspective.

There’s not. Yeah. I don’t think a single thing that I’ve actually [00:27:00] picked out or done, much to the benefit of both of us were like, Rob always comes to me for my opinion on things, but he’s already nailed it by the time he shows me whatever it is. So it’s all, it’s always a go. But are there other things outside of business that you ever think about wanting to be able to do in the future?

Rob Royer: I mean, I think they all tie. I mean, naturally, after you’ve been in an entrepreneurship for a while, they all tie to a business idea in some ways. It’s hard to get out of that. It’s hard to get out of that mindset. And the reality is we formed the new company that I’m working on. We formed an umbrella company to enable us to do multiple concepts underneath that umbrella.

So like, it’s something that I definitely want to continue to pursue. Um, I do, you know, I am not a designer. It’s nice of you to say that. And I’m not, I’m not like an artist and I’m not, one of my co founders is an industrial designer who’s super talented. The other [00:28:00] is a UX designer by trade, but also just has like a great project management mindset.

Um, and I’m envious of their like design talents, like their executional design talents, but it’s fun to partner with them and just bring a slightly different perspective to what they’re doing. So we can like together build this new concept. Um, but yeah, I’d like to do more design oriented and artistic things in the future, even if I’m not the one executing on that, like specifically, um, I think, you know, what’s interesting when we started this business, part of the thesis was.

Looking back at my prior experience, you know, I think some investors like to say like, we’re all about brand and we understand consumer. And while we’re B2B, we’re still kind of consumer because we look at our client as our consumer. So we’re still like very experience driven as a brand. Um, but the reality is when like push comes to shove.[00:29:00]

It’s often not that valued, like the creative aspects of a business are not as valued as they should be. Like creative is not typically at the board table, right? And it probably should be if that’s like one of the big differentiators in what you’re doing. Um, and so that’s part of the thesis behind what we’re doing.

It’s like those voices are always at the table now and that’s how we want to think about like our other endeavors into different, different areas over time.

Monica Royer: kind of that. I haven’t heard you say that before, but I do feel like I always learn something when you’re talking about your work or. What you’re doing, which I, which is something that after 17 years is kind of amazing. If you spend as much time talking to somebody as we spend talking to each other, final question for you then, um, you know, through a few careers, as you’ve headed into like your entrepreneurial journey for somebody that’s out there, that’s thinking about starting their own company, what advice would you give them?

We could start with being like, maybe don’t do it, [00:30:00] but we would just be kidding because we do it and we love it. She’s It’s hard.

Rob Royer: Yeah, it seems like whenever, I mean, you might experience something similar, but whenever a newer entrepreneur asks questions, it’s almost always about fundraising, like when it starts off and I get it, like people need to capitalize their business. And that’s like, uh, it’s certainly like an important element of what, of how you get started, but.

You know, I would recommend taking a step back and thinking about, to the extent you can, like, what are your values and what, like, what do you really want to accomplish? Like, you know, I think people are like, let’s raise capital, let’s build something big, let’s, you know, have an exit at some point. Like, those are the big, like, buckets, right?

But I think if you take it from… You know, what am I trying to accomplish both personally and professionally? And then like, what do I care [00:31:00] about? Like what’s important to me in life? Cause you’re going to dedicate, if you’re an entrepreneur, you’re going to dedicate all of your energy toward this business.

Like whether you think that’s the case or not, it’s going to happen. So ideally it’s something you really care a lot about and you feel like you can really make a big difference. And I think, you know, there’s mission oriented brands that are trying to help like the greater good. I think if you can do something that, that does that, that’s great.

But also think about like personally, what is important to you? Like, what’s going to get you excited to wake up in the morning and go in and meet with your team. It’s going to get you excited to like, think of new ideas all the time. And if you don’t have that, like. Pause and then also think if you raise capital, how is that going to change how you focus on this business?

Um, and it might be very positive, but it also might, um, you know, change the course of how you want to do it. [00:32:00] And that could be not the outcome you’re looking for. So, you know, I’d say take a step back and just think about what your values are. And it sounds like so generic. It’s like, I think everybody thinks like, Oh, I know what my values are.

And like, I certainly have a set of values walking in to start my own company. But pretty soon that becomes a shared set of values with other stakeholders. And that’s why it’s so important to be aligned

Monica Royer: Definitely. I couldn’t agree more, Rob. And so grateful to have been part of your journey up until this point, and hopefully there’s smooth sailing ahead for us when we, for the next 17 years, at least.

Rob Royer: for sure.

Monica Royer: Right.

Rob Royer: Not an intended long pause there.

Monica Royer: well, thank you so much for joining us today.

Three, two, one. Thank you for tuning into this special episode. I hope you enjoyed hearing what two entrepreneurs really meant when they vowed to stay together for better or worse. You can find more on our website, Monica and Andy. com. While I have you, if you could subscribe to and rate the Mentor Files wherever you listen to podcasts, I would be so grateful.

I’m your host, Monica Royer, and I’ll be back soon.